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Hotelbeds Group launches consolidated brand identity

Hotelbeds Group and its commercial Bedbank brand, Hotelbeds, both now branded simply as ‘Hotelbeds’ underlining core focus on the bedbank sector.

PALMA – Hotelbeds has announced a consolidated and refreshed identity, under the Hotelbeds brand following the acquisitions last year of Tourico Holidays and GTA.

Both ‘Hotelbeds Group’ and its commercial Bedbank brand, ‘Hotelbeds’ will both now be branded simply as ‘Hotelbeds’ in a move that further reinforces its core focus and position as the world’s leading bedbank, following the sale earlier this year of its Destination Management division.

The company also announced a refreshed brand identity for Hotelbeds that will be gradually introduced across all of its combined operations over the coming weeks and months, phasing out the GTA and Tourico Holidays brands.

Additionally, the company has decided to rename its ancillary product line, which Hotelbeds commercialises via its distribution channels, as ‘Beyond the Bed’. This includes the sourcing and distribution of transfers, activities, tickets, theme parks, car hire, travel insurance and specialist tours.

Joan Vila, Executive Chairman, Hotelbeds said: “Today’s announcement underlines our commitment and core focus to continue building our position as the world’s leading Bedbank. Both our Group and our main commercial brand will both be known from now on under one simple name, Hotelbeds.

The launch of a bold, refreshed identity for Hotelbeds under which we are combining the operations of Hotelbeds, GTA and Tourico Holidays, forms part of our clear strategy and roadmap to combine these top three leading players into one company and redefine the travel distribution landscape for the benefit of our partners.

“Much progress has already been made to integrate the three businesses at a commercial, operational and technological level, with cross-selling and technological solutions already in place.

“As we work our way through the final stages of the integration, we are in continual contact with all our partners to explain how these changes are benefiting them. In the meantime, we remain focused on business-as-usual and you/ll notice the brand changes mentioned today rolling out gradually over the coming weeks and months.”

Tatiana Rokou

Tatiana is the news coordinator for TravelDailyNews Media Network (, and Her role includes monitoring the hundreds of news sources of TravelDailyNews Media Network and skimming the most important according to our strategy.

She holds a Bachelor's degree in Communication & Mass Media from Panteion University of Political & Social Studies of Athens and she has been editor and editor-in-chief in various economic magazines and newspapers.