Hotelbeds has signed a new agreement with Travel South USA to drive both domestic and international inbound tourism to the southern states. The campaign will target Hotelbeds’ extensive network of commercial travel buyers based in the United States, United Kingdom, Canada and Germany, and will highlight the South’s many attractions as a leisure destination.
PALMA, SPAIN – Hotelbeds the world’s leading bedbank, announced a new campaign with Travel South USA to introduce travel advisors to the southern states of the USA and promote both domestic and international tourism.
Starting this month, Hotelbeds will launch the campaign with Travel South USA focused on its extensive network of travel advisors in the US, United Kingdom, Canada and Germany, to promote the many authentic destinations included in the promotion.
In doing so, Hotelbeds aims to showcase the wide range of tourist attractions that the southern places have to offer, from beaches to mountains; from activity to leisure; from big cities to small towns, that can be enjoyed at any time of the year.
Following the success of the 2020 campaign in cooperation with Travel South USA, this year's campaign will feature nine (9) states and fourteen (14) cities in the southern United States. Each destination will provide a unique and diverse experience for leisure tourists.
The marketing campaign will be promoted through the company's two main distribution channels Hotelbeds (for wholesale distribution) and Bedsonline (for retail travel advisors).
Joseph Sheller, Head of Global Destination Marketing at Hotelbeds, said: “After a very successful co-operated domestic campaign with Travel South USA, that included 9 participants, we are expanding the footprint for this campaign. Now we have 23 destinations that will be participating, and the timing could not be better with the recent announcement of EU travel into the United States. I want to thank all the participating destinations, as well as Liz Bittner from Travel South USA who was instrumental in facilitating and coordinating this effort.”
Liz Bittner, president & CEO, Travel South USA, added: “Partnerships are key-value and imperative for the Travel South USA group of states and city partners, and we couldn’t be more pleased with the extraordinary results from our Hotelbeds strategic partnership.
“The campaign in 2020 helped many destinations stay afloat, and based on our early successes, we have launched a new and expanded campaign. Over the coming months, we have more partners, more hotels and attraction deals, and more outreach to the travel trade around the globe. The ROI is a win-win for our trade clients, valued customers, and destination partners. We love telling stories that inspire a visit to the Authentic South and backing it up with an e-commerce platform protecting our tour operators and travel trade customers.”
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