Hotelbeds has signed an agreement with the Aruba Tourism Authority, to drive in-bound US tourism to the Caribbean destination once safe travel resumes. The campaign will target Hotelbeds’ broad network of US travel advisors and will highlight the destinations new safe travel protocols and security measures.
ORLANDO, FLORIDA – Hotelbeds announced a new collaboration with Aruba Tourism Authority, to promote this exotic Caribbean destination, also known as ‘One Happy Island’, to its extensive network of US travel advisors.
Starting in May, Hotelbeds will work with the Aruba Tourism Authority to educate travel advisors on the island's new protocols and security measures to provide a safe and welcoming environment for both visitors and locals, in an effort to encourage more tourists to visit the island and drive tourism recovery.
As part of this agreement, Hotelbeds will gain the power to contract more hotels in the area and have access to exclusive rates which it can offer its extensive network of travel trade buyers.
The marketing campaign, which will run until mid-September, will be driven through Hotelbeds’ main distribution channels of Bedsonline – aimed at retail travel agencies – and Hotelbeds – focused on wholesale distribution.
Gareth Matthews, Marketing, Communications & CSR Director at Hotelbeds, said: “We are delighted to extend our relationship with the Aruba Tourism Authority to promote a safe return to travel in the region. In our initial campaign last year, we demonstrated to North American travel agents that Aruba was a safe destination, and we will reinforce this message through this latest campaign. It’s also a great opportunity for us to demonstrate to the ATA that there is no more efficient way to reach the travel trade in key source markets then via Hotelbeds’ Destination Marketing efforts.”
Ayerim Maduro, Aruba Tourism Authority Marketing Manager North America, added: “The Aruba Tourism Authority is honored to be partnering with Hotelbeds on what is sure to be another successful program to bring the travel trade deeper awareness and knowledge on all ‘One Happy Island’ has to offer. The new campaign will focus on educating the trade on Aruba’s new protocols and hygiene measures that have been put in place for the safety and wellbeing of visitors and locals, including the Aruba Health and Happiness Code. Travel partners will also be appraised of the latest airline’s schedules, so clients can journey to Aruba with ease and confidence. We look forward to welcoming visitors with sunshine, smiles and safety.”
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