Sabre and HotelREZ completed the integration of Sabre’s SynXis Central Reservations and device-responsive booking engine last year, giving HotelREZ customers access to Sabre’s industry-leading technology.
LONDON and SOUTHLAKE, TEXAS – One year into its relationship with Sabre Hospitality Solutions, HotelREZ Hotels & Resorts is seeing the benefits of connecting with Sabre's industry-leading distribution solutions, allowing them to grow their portfolio and better serve customers.
Sabre and HotelREZ completed the integration of Sabre's SynXis Central Reservations and device-responsive booking engine last year, giving HotelREZ customers access to Sabre's industry-leading technology. Nearly 1,000 hotels have adopted the new technology and new HotelREZ member hotels will benefit from the SynXis Enterprise Platform distribution and retailing solutions as Sabre consistently invests in its technology platform to deliver market-leading innovations for the hospitality industry.
"Since completing the migration, we are able to support our hotels by scaling and easily managing our growing portfolio utilizing Sabre's innovative technology solutions. We trust in Sabre to provide us with the very best technology available in the market place so that we are able to focus on driving incremental revenue for our member hotels, through our market-leading network of travel agency partnerships and our global sales and marketing initiatives," said Mark Lewis, CEO and founder of HotelREZ. "We are already seeing some positive results in higher booking volume and a higher average room rate per property, resulting in more hotels who want to join HotelREZ to get access to professional sales, marketing and distribution services. We are looking forward to continuing our successful and mutually beneficial relationship with Sabre Hospitality Solutions."
The distribution landscape is becoming more complex and competitive. Consumers have access to an unprecedented number of options to shop and book hotels, with new choices continually emerging. It is increasingly risky for hoteliers to treat the channels as unified booking sources.
"Hospitality providers like HotelREZ need access to robust technology solutions as well as a broad network of channels to reach customers where they are and increase conversions," said Richard Wiegmann, managing director and CCO EMEA of Sabre Hospitality Solutions. "At Sabre, distribution is at the core of what we do, and our solutions are the most widely used and respected. As we continue to invest in our systems and innovate on our solutions platform, we expect that our successful partnership with HotelREZ as their technology partner will help them grow revenue for partner hotels all over the world."
SynXis Central Reservations allows hotels to distribute their rates and inventory to over 400 online channels worldwide, including all major GDS systems, hundreds of online travel agencies (OTAs), metasearch engines and call centers. In line with groundbreaking technology and digital trends, Sabre also offers a booking engine with built-in dynamic personalization along with a full suite of digital services that range from web design and marketing to building AI-powered digital touchpoints for consumer engagement.
Vicky is the co-founder of TravelDailyNews Media Network where she is the Editor-in Chief. She is also responsible for the daily operation and the financial policy. She holds a Bachelor's degree in Tourism Business Administration from the Technical University of Athens and a Master in Business Administration (MBA) from the University of Wales.
She has many years of both academic and industrial experience within the travel industry. She has written/edited numerous articles in various tourism magazines.
