There’s a perfect somewhere for everyone in new personal ads from Hotels.com.
Hotels.com unveiled its new creative platform in the UK, “Find Your Perfect Somewhere,” in a series of :30 ads that redefine the travel brand as a hotel matchmaker, not a directory. This is the first campaign Hotels.com has created in collaboration with its new creative agency partner, Wieden+Kennedy Portland, as it seeks to emphasize how the brand helps match any traveler and personality type with their perfect somewhere.
The three :30 ads feature a family beach resort, boutique hotel and business accommodation telling travelers about themselves and describing their ideal guests in the manner of an online dating profile or personal ad. Voiceovers that personify the hotels – such as the SoCal surfer type featured in “Family Beach Hotel” or buttoned-up executive in “Business Hotel” or the stylish stayers at the “Boutique Hotel”– play up each property’s distinct persona. The ads represent popular property types and feature real hotels that guests can reserve on Hotels.com this summer.
“Hotels.com new creative platform was designed to convey the idea that what’s perfect for some might not necessarily be what’s perfect for you. And we’re here to make that perfect match happen,” said Hector Muelas, senior vice president of global creative at Expedia Group. “Just as every traveller is unique, every property has its own personality, too. Hotels are about both tangibles and intangibles -the details that make a stay perfect for you.”
The ad series will make its U.K. television premiere on Saturday, 28th May, during the UEFA Champions League Final as part of Hotels.com’s official travel sponsorship with the league. The campaign will also be featured across OOH, digital audio, digital video, traditional radio, TV, cinema, programmatic and paid social.
In addition to “Find Your Perfect Somewhere,” Wieden+Kennedy recently collaborated on Vrbo’s 2022 Super Bowl pre-game ad as a lead agency partner in Expedia Brands’ marketing and creative organization, helmed by industry and Apple veterans Muelas and Michele Rousseau, senior vice president of global brands at Expedia Group.
Vicky is the co-founder of TravelDailyNews Media Network where she is the Editor-in Chief. She is also responsible for the daily operation and the financial policy. She holds a Bachelor's degree in Tourism Business Administration from the Technical University of Athens and a Master in Business Administration (MBA) from the University of Wales.
She has many years of both academic and industrial experience within the travel industry. She has written/edited numerous articles in various tourism magazines.
