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English Riviera the most popular destination this year

Hotels.com reports Brits will go barmy for British beaches this summer

According to leading hotel booking website, Hotels.com, British travellers are going barmy for the UK’s seaside destinations this year. The announcement comes following the Hotels.com site reporting that it has seen the number of searches for many of the country’s traditional seaside resorts more than double in recent months – showing that British travellers are eager to holiday at home this year.

The English Riviera is proving to be the most popular destination this year for British holidaymakers, with searches for towns such as Torquay and Newquay up by more than 160% compared with this same time last year. With the combination of beautiful sandy beaches and fantastic surf, the picturesque counties of Devon and Cornwall are sparking renewed interest among British travellers. 

However it is not just the southwest which is being searched for, the lures of rock, fun on the pier, and strolls along the promenade also appear to have helped provide a boost to the volumes of searches for many of the other traditional British seaside destinations. Hotel.com has seen interest rocketing in destinations like Blackpool (140%), Llandudno (130%) and Brighton (50%).

Jersey, offering the excitement of a British seaside resort with a Continental influence, is also a popular choice this summer with searches up 120% on this time last year.

Alison Couper, Director of Communications at Hotels.com, said: "It is great to see renewed interest in Britain’s traditional seaside resorts. With a hot summer forecast and UK hotel prices at a record low, there has never been a better time to holiday at home and enjoy everything the UK has to offer."

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Theodore is the Co-Founder and Managing Editor of TravelDailyNews Media Network; his responsibilities include business development and planning for TravelDailyNews long-term opportunities.

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