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Howard Johnson Canada to introduces digital communication network

Howard Johnson Canada teamed up with Captive Channel, to create an exclusive network which will be displayed on 37” TV screens in Howard Johnson lobbies across Canada. Howard Johnson’s digital network will…

Howard Johnson Canada teamed up with Captive Channel, to create an exclusive network which will be displayed on 37” TV screens in Howard Johnson lobbies across Canada. Howard Johnson’s digital network will broadcast exclusively for Howard Johnson and their approved partners.

The network will display up-to-date CBC news headlines, local weather from The Weather Network, a welcome message from Howard Johnson, and a rotating ad spot which will include communications from Howard Johnson and their associates.



“This initiative is another step in our “Fresh Approach” for 2007,” said Glen Blake, President of Howard Johnson Canada, “we want our brand at the forefront of people’s minds as a contemporary, family friendly and reliable brand; our partnership with Captive Channel will help us deliver these messages clearly and consistently across Canada.”



Similar digital communication networks are currently seen in many super markets, coffee shops and other public venues across the country. These networks are becoming increasingly popular in today’s marketplace as they provide a cost-effective, dynamic communication system which can be displayed virtually anywhere. The ad space they create is increasingly attractive as businesses are constantly looking for new and creative ways to reach their audience.



“This is a great opportunity for us,” says Blake, “we’re excited to be leading the Canadian hotel industry with this new initiative.”



Blake anticipates that the first 20 property systems will be installed within the next 90 days, with all properties being targeted by year end.

Co-Founder & Managing Director - Travel Media Applications | Website | + Posts

Theodore is the Co-Founder and Managing Editor of TravelDailyNews Media Network; his responsibilities include business development and planning for TravelDailyNews long-term opportunities.

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