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HRS reveals new brand for its corporate offering

To help companies with significant hotel spend simplify the analysis of their accommodation costs, HRS provides, since 2012, free accommodation procurement services.

Last week, HRS has revealed a new corporate brand identity that reflects the end-to-end nature of its hotel offer and presents itself as a “global hotel solutions provider”.

With the new brand positioning, including a new logo, HRS is highlighting the continued expansion of its products and services for corporate customers and showcasing its growing global presence. From hotel procurement, booking transactions and innovative payment solutions, to the transmission of relevant data for the analysis of accommodation expenses, HRS now encompasses the entire value-add chain for hotel bookings, and is able to offer customers tailored advice and content, designed specifically to suit them.   

“The hotel market is highly fragmented and complex. Therefore, companies have an increasing demand for relevant data and individual solutions to optimise their travel management,” comments Tobias Ragge, CEO of HRS.   

“With our decades of hotel market expertise, large global hotel portfolio, and the information we have gleaned from 40,000 corporate customers, we are able to provide precise advice to our customers, and support travel executives in their need to optimise processes and to save costs.”

To help companies with significant hotel spend simplify the analysis of their accommodation costs, HRS provides, since 2012, free accommodation procurement services. Since launch, HRS has negotiated more than two million room nights at more than 15,000 hotels. HRS reduces negotiated rates by an average of nine percent, thus driving an increase in bookings for hotels and savings in process costs for procurement and travel managers.

HRS also provides local support for Requests for Proposal and negotiations documents in over 50 markets. This support is conducted via a specially developed online-eRFP-platform, which also meets the standards of the Global Business Travel Association (GBTA). HRS achieves a response rate of more than 90 percent with this service.

HRS recently launched the “Global Payment Solution” which offers corporate customers alternatives to direct payment in the hotel. Global Payment solution is free of charge and automatically gives customers a virtual MasterCard number with each booking via the HRS corporate portal which is transmitted to the booked hotel by HRS’s partner AirPlus. The virtual credit card ensures that only expenses authorised by the company can be charged by the hotel. Services such as breakfast, Wi-Fi or parking can clearly be defined in advance.

Additionally, with the innovative ‘Paperless Travel’ solution, all hotel expenses will be centrally recorded and digitally processed: room rate, breakfast, VAT and extra costs will be separately itemised. The processing of this data into the ERP (Enterprise Resource Planning) and accounting systems also reduces the problems of human error. Moreover, this solution allows an accepted disclosure of VAT including the tax number of the provider and therefore a fast and straightforward refund of the VAT paid abroad on the hotel accommodation.

HRS is rolling out its new logo and positioning with immediate effect, and is starting to expand its activities across the globe. “Our customers expect us to promote a strong presence globally”, ends Tobias Ragge. “Especially the dynamically growing markets in Asia and Eastern Europe are in the focus of our international expansion, but HRS will also expand its hotel portfolio and negotiate corporate discounts for business travellers in other important growth regions such as South America and India.”

Co-Founder & Managing Director - Travel Media Applications | Website | + Posts

Theodore is the Co-Founder and Managing Editor of TravelDailyNews Media Network; his responsibilities include business development and planning for TravelDailyNews long-term opportunities.

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