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Ibis Fenix Bangkok Hotel targets late 2006 opening

Ibis Fenix Bangkok is on schedule to open late 2006 with a…

Ibis Fenix Bangkok is on schedule to open late 2006 with a prime location on Sukhumvit Road, with the owners Fenatex International Co Ltd committed to developing two more Ibis hotels in Bangkok over the next two years.

Fenatex International Co Ltd Managing Director Mr Krit Srichawla, said he was confident Ibis Fenix Bangkok would open on time for the 2006 peak season, and that the success of Ibis hotels in Asia made it a good fit for the Bangkok market.

“We are confident in the Ibis brand track record in Asia and in Accor’s ability to deliver positive results. We are sending a very clear message to the market that we have committed to opening two more Ibis hotels in Bangkok before the end of 2008.”

Accor Asia Pacific Managing Director, Michael Issenberg, said that while a number of new hotels had opened recently in the Sukhumvit area, most target the top-end of the market.

“The Ibis Fenix Bangkok will fill a clear market need for international-branded 3-star hotels on Sukhumvit Road. The hotel’s rate structure will make it popular with business travellers during the week, and leisure travellers during weekends.”

Ibis hotel launches in South Korea and China had exceeded all predictions with occupancies consistently over 90% during the hotels’ first two years of operation, and he expressed confidence in achieving similar results in Bangkok.

Ibis is a economy hotel brand, with over 650 hotels globally, including hotels in Indonesia, China, Hong Kong, Australia, New Zealand and with plans to expand the brand to India during 2006.

Theodore Koumelis
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