New hotel brand delivers the basics done exceptionally well at great value.
ATLANTA – IHG (InterContinental Hotels Group) announces the official opening of its first avid hotels property, the 87-room, new-build avid hotel Oklahoma City-Quail Springs.
Situated just north of downtown Oklahoma City, this hotel is in a thriving part of the city. With multiple business headquarters, medical centers, interesting neighborhoods, and plenty of sporting leagues nearby, the hotel gives visitors to the area, travelling for business or pleasure, a great place to stay.
Heather Balsley, Senior Vice President, Mainstream Brands, IHG, commented: "Today we've opened the doors of the very first avid hotel, in the beautiful city of Oklahoma City. This hotel opens less than one year after the brand officially launched, in a bustling market where we are set to become the hotel of choice for both business and leisure travelers. We look forward to welcoming guests in Oklahoma City today, and introducing avid hotels to more travelers, across more cities, in the future."
During the development process, IHG gathered extensive input from target consumers to ensure the avid hotels experience delivers exactly what guests want from every touch point in a mainstream hotel. From the moment travelers arrive, it is clear avid hotels has taken the basic travel essentials and created a high-quality guest experience unlike anything else in the market today including modern design, eye-catching colors, plenty of natural light and a room designed for a great night's rest.
The brand is focused on four key areas designed to set the brand apart in the market:
1. Rooms Designed for Sound Sleep – The brand delivers a best-in-class sleep experience, with rooms intentionally designed for reliable rest. This includes a high-quality mattress and linens, choice of firm and soft pillows, black out roller shades and a purposeful design that reduces noise.
2. Focused, High-Quality Breakfast – avid hotels take a fresh approach to breakfast. A select number of high-quality, brand-name options are available for guests to grab-and-go or enjoy in the lobby; alongside a premium fresh, and individually brewed, bean-to-cup coffee experience to start the day off right.
3. Latest Technology – avid hotels is the first IHG brand to offer IHG® Studio, a seamless direct casting of entertainment from guests' smart phones and personal devices to 55" TVs in each room. IHG Connect in each hotel also provides enhanced Wi-Fi technology.
4. The avid hotels Guarantee – avid hotels guarantees the room will be 'just right' upon arrival so guests can be confident they have made the right decision. If the room does not meet the Guarantee standards upon check-in, the hotel will offer an immediate room change. If there is not another available room, the guest will not be charged for that night's room and tax.
The avid hotel Oklahoma City-Quail Springs property is owned and operated by Champion Hotels, the largest privately-owned hotel operator in the USA.
Vicky is the co-founder of TravelDailyNews Media Network where she is the Editor-in Chief. She is also responsible for the daily operation and the financial policy. She holds a Bachelor's degree in Tourism Business Administration from the Technical University of Athens and a Master in Business Administration (MBA) from the University of Wales.
She has many years of both academic and industrial experience within the travel industry. She has written/edited numerous articles in various tourism magazines.
