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Jumeirah Group reveals the latest additions to its MICE offerings across its Abu Dhabi portfolio

Jumeirah At Saadiyat Island Resort.

The diverse MICE offering spans vibrant city, tranquil desert and stunning beach locations. The focus supports Abu Dhabi’s Economic Vision 2030 and looks to capitalize on the 7% annual growth forecasted for MICE in the capital.

Jumeirah Group, the global luxury hotel group has unveiled its diverse meetings, incentives conferences and events (MICE) offer across its new hotel portfolio in Abu Dhabi.  The newly opened Jumeirah At Saadiyat Island Resort and Jumeirah Al Wathba Desert Resort & Spa provide beautiful beach and serene desert options that perfectly complement the dynamic downtown location of the renowned Jumeirah at Etihad Towers. 

With desert adventure team building at Jumeirah Al Wathba, luxury ocean views at Jumeirah at Saadiyat Island and state-of-the-art facilities at Jumeirah at Etihad Towers in the heart of the capital, the unique offer is expected to attract the MICE industry both locally and internationally.

Jose Silva, CEO of Jumeirah Group, said: “Abu Dhabi is now seen as a leading MICE destination in the region and with its burgeoning reputation as a cultural hub and success in hosting many major global sporting events, we expect to see this growth continue. At Jumeirah Group, we recognize the importance of this segment and have developed a MICE offer across our newly established portfolio to meet the needs of local and international businesses and organizations.”

Whether corporates or individuals are participating in an exhibition or planning a conference, seminar, team building activity or party, Jumeirah Group’s hotels in Abu Dhabi offer the best of three distinctive environments, each providing a unique and tailored backdrop to meet all MICE requirements.

Opened in January, the intimate Jumeirah Al Wathba Desert Resort & Spa, set in the heart of the Abu Dhabi dunes, is an extremely versatile event venue. Ideal for everything from anniversaries to specially tailored team building activities including orienteering and desert safaris, this unique destination is just 45 minutes from Abu Dhabi airport and 90 minutes away from Dubai. For intimate events and weddings, the ballroom seats 100 people. For those looking for an authentic Arabian hospitality adventure, Al Mabeet is a Bedouin style dining experience with live entertainment, set apart from the main hotel. For larger events, the foregrounds of the resort, with their picturesque dunes are ideal.

“Working hand-in-hand with the Jumeirah Group’s outstanding facilities, these new offers will no doubt increase interest in Abu Dhabi as a go-to MICE destination, which will in turn reinforce the emirate’s reputation as a major player on the global business events stage,” said Mubarak Al Shamisi, Abu Dhabi Convention & Exhibition Bureau Director at the Department of Culture and Tourism – Abu Dhabi (DCT Abu Dhabi). “The Jumeirah Group’s cutting-edge infrastructure and initiatives will help the UAE capital to host the most important international conferences, business events and exhibitions in the world today, helping us to connect with crucial global sectors such as healthcare, oil and gas, aviation and aerospace, education and more.”

News Editor - TravelDailyNews Media Network | + Posts

Tatiana is the news coordinator for TravelDailyNews Media Network (traveldailynews.gr, traveldailynews.com and traveldailynews.asia). Her role includes monitoring the hundreds of news sources of TravelDailyNews Media Network and skimming the most important according to our strategy.

She holds a Bachelor's degree in Communication & Mass Media from Panteion University of Political & Social Studies of Athens and she has been editor and editor-in-chief in various economic magazines and newspapers.

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