Leading Hotels and Relais&Chateaux join forces

The Leading Hotels<.> of the World and Relais & Chateaux<.> have formed a business-to-business alliance that will pool its resources together. The two organisations said their focuses are complementary. Leading Hotels includes larger hotels or palaces in cities, while Relais & Chateaux is made up of small countryside hotels. The new alliance represents a combined total of 800 luxury hotels and restaurants, including 54 Relais & Chateaux and 43 Leading Hotels of the World. Both companies view the alliance as a way of enhancing their brand reputations in the marketplace. Future plans include joint marketing initiatives, website links to both organisations and cross promotions in each others directories.

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