These hotels, which range in size from 95 to 200 rooms, will be refurbished by the Louvre Hotels Group team and reopened under the brand names Campanile and Kyriad.
Louvre Hotels Group, which operates Campanile and Première Classe in the UK, has expanded its portfolio with the acquisition of ten 7 Days Premium hotels on the continent.
The Group – Europe's second largest hotel group and a subsidiary of Jin Jiang International – has taken over the two- and three-star hotels, previously owned by the Chinese hotel group Plateno, seven of which are in Vienna, Salzburg and Ansfelden, Austria; Leipzig, Munich and Berlin, Germany; and Venice, Italy.
These hotels, which range in size from 95 to 200 rooms, will be refurbished by the Louvre Hotels Group team and reopened under the brand names Campanile and Kyriad. The Campanile hotels will be located in Leipzig, Munich, Berlin, Venice, and Vienna, while there will also be a 95-bedroom Kyriad hotel in Vienna.
Pierre Frédéric Roulot, CEO of Louvre Hotels Group, said: “This development enables us to uphold and expand our brands across Europe, despite a difficult global context, while establishing our leadership in the European hotel industry. It is a great opportunity for our strategic brands, such as Campanile which we are positioning in the major European cities and transport hubs.”
Andreas Tscherning, COO International at Louvre Hotels Group, added: “With this acquisition, we are taking over hotels in strategic locations such as Leipzig, Munich, and Vienna, thus further expanding our European network to best meet the expectations of both our business and leisure customers.”
With 180 hotels across France and Europe, Louvre Hotels Group is a major European player in segments ranging from one to five stars, including Hôtels & Préférence, Royal Tulip, Golden Tulip, Campanile, Kyriad Tulip Inn, and Première Classe.
The Group branched out to the European market in 2009 by taking over the Dutch hotel chain Golden Tulip and its 230 or so hotels across 40 countries, acquiring affiliate chain Hôtels Préférence in 2017 and opening several regional offices in strategic European markets such as Poland and the Benelux countries. The Group’s Campanile brand now represents more than 400 hotels in 15 countries.
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