Upon evaluation of Channel/Source of Business performance on a YTD basis, the Voice channel is now just over 7% of all room night bookings.
ROCKVILLE, MD – Kalibri Labs’ U.S. Hotel Industry Performance Overview reveals Luxury and Economy chain scale hotels reported the best growth in occupancy for the month of September 2019, both up over 5% year-over-year. Other chain scale segments reported flat or declining occupancy performance for the month resulting in the total US Occupancy growing a nominal +1%.
The month of September also uncovered interesting results for two prominent markets. Hotels in both New York and San Francisco reported declining Guest Paid ADR, when compared to the same period last year. This is especially surprising given these markets had the highest occupancy of the top 10 markets (92% for NYC | 87% for SF). September findings also revealed that bookings in New York and San Francisco also experienced the longest booking lead time (both cities ~5 weeks), which historically has been an indicator of pricing power.
Upon evaluation of Channel/Source of Business performance on a YTD basis, the Voice channel is now just over 7% of all room night bookings. This minimal amount of room night bookings through call centers is a continuation of its decline over the past several years.
“When looking at September YTD performance by property size, occupancy varies greatly,” says Mark Lomanno, Partner & Senior Advisor at Kalibri Labs. “Generally, larger properties continue to report higher occupancies than their smaller counterparts.” The YTD performance illustrates that hotels with over 140 rooms actualize average occupancies above 70% while hotels with fewer than 60 rooms actualize an average occupancy of 55%.
*Contribution to Operating Profit and Expense – Revenue per available room based on the total room revenue paid by guests, after transaction-specific direct reservation costs have been deducted (i.e.: retail commissions, wholesale commissions, channel costs, TA amenity costs, and loyalty investment).
Vicky is the co-founder of TravelDailyNews Media Network where she is the Editor-in Chief. She is also responsible for the daily operation and the financial policy. She holds a Bachelor's degree in Tourism Business Administration from the Technical University of Athens and a Master in Business Administration (MBA) from the University of Wales.
She has many years of both academic and industrial experience within the travel industry. She has written/edited numerous articles in various tourism magazines.
