It’s all about the brand’s ability to deliver: its passion, commitment, ethos and values, as well as the quality of its management and staff.
This is not just another World's Best list. LTI – Luxury Travel Intelligence has spent seven months creating the perfect assessment process – a sophisticated algorithm that analyses 118 significant points in the luxury hotel industry. Each touch point has its own weighted score value, and the maximum accumulative score is 4320.
“Note that the 118 touch points relate to the overall brand performance, rather than its individual properties. It’s all about the brand’s ability to deliver: its passion, commitment, ethos and values, as well as the quality of its management and staff. Investment and how well it is executed is also a major factor, particularly in new properties and the refurbishment of existing ones” said Michael Crompton, Founder of LTI.
To be fair to the industry LTI loves and the brands that deliver a true luxury experience, it will also feature those that didn't make the top 12, but scored significantly enough to be in the running next year. LTI will also mention the brands that currently have less than 10 properties (the minimum requirement), but are ones to support now and watch for the future.
For this process to be transparent LTI will also state each score (out of the maximum of 4320).
So, the LTI top 12 luxury hotel brands for 2018 are:
1. Aman (3587)
2. Oetker Collection (3494)
3. Six Senses (3438)
4. Belmond (3399)
5. Mandarin Oriental (3378)
6. Auberge (3312)
7. Four Seasons (3264)
8. Soho House (3180)
9. One & Only (3152)
10. St. Regis (3058)
11. Rosewood (2981)
12. The Luxury Collection (2897)
Other brands that rated sufficiently to be monitored throughout the year are (in alphabetical order) – Alila, Banyan Tree, Como, Dorchester Collection, Fairmont, Park Hyatt, Ritz Carlton, Rocco Forte and Shangri-La.
Brands that currently have less than ten properties but rate highly when applying our algorithm are (in alphabetical order) – Bulgari, Capella, Cheval Blanc, Montage, Maybourne and Soneva. This will be an annual survey, announced in early September each year.
Angelos is the news editor for TravelDailyNews Media Network (traveldailynews.gr, traveldailynews.com and traveldailynews.asia). His role includes to monitor the hundrends of news sources of TravelDailyNews Media Network and skim the most important according to our strategy.
He currently studies Communication, Media & Culture in Panteion University of Political & Social Studies of Athens.
