Through its MeliaRewards, Collect Emotions campaign, Melia Hotels International aims to offer unique, exclusive experiences and highly personalized rewards, which go beyond basic points programs.
LONDON – Priority Pass is now available to Melia Hotels International‘s most valued customers, MeliaRewards Platinum members. The premium service provides access to over 850 airport lounges around the world and is open to members of the MeliaRewards program.
Melia Hotels International operates 350 hotels in 40 countries. It has selected Priority Pass so that it can extend and enhance the experience it offers to guests. Through its MeliaRewards, Collect Emotions campaign, Melia Hotels International aims to offer unique, exclusive experiences and highly personalized rewards, which go beyond basic points programs.
At the highest tier is MeliaRewards Platinum, reserved for the most well-traveled, frequent guests at its hotels. Priority Pass’s global reach and its sophisticated, high quality airport lounges directly appeals to the values of these discerning guests.
Priority Pass General Manager EMEA, Errol McGlothan said: “Priority Pass is the perfect fit for Melia Hotels International which wanted to innovate and differentiate its offer in the competitive hospitality market. Priority Pass elevates the guest experience with an aspirational lifestyle benefit which complements the principles of MeliaRewards. We look forward to welcoming guests to our lounges, allowing them to relax and recharge before and after visiting Melia Hotels International’s stunning venues and resorts.”
Melia Hotels International Global Business Development Vice President, Jose Maria Dalmau said, “MeliaRewards is designed to enrich every experience the customer has with us, to make their stay truly unforgettable. That means that we focus attention on every aspect of our guests’ stay including their journey to and from our hotels. We selected Priority Pass because it offers that high-end, assured experience that our most loyal guests expect, and it will be a valuable addition to our successful program.”
MeliaRewards Platinum members are automatically eligible for Priority Pass membership.
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She holds a Bachelor's degree in Communication & Mass Media from Panteion University of Political & Social Studies of Athens and she has been editor and editor-in-chief in various economic magazines and newspapers.
