Two luxury brands renowned for accommodating the discerning traveler have entered into a three-year marketing relationship…
Two luxury brands renowned for accommodating the discerning traveler have entered into a three-year marketing relationship. The Ritz-Carlton Hotel Company, L.L.C. and Mercedes-Benz USA (MBUSA) launched their marketing agreement with the introduction of a special Key to Luxury package in which select locations offer guests the use of 2003 Mercedes-Benz vehicles during their stays.
The package includes a deluxe guest room on The Ritz-Carlton Club level and use of a 2003 Mercedes-Benz with unlimited mileage for the duration of the guest`s stay, a full tank of gas each morning and overnight valet parking. Select 2003 Mercedes-Benz models available to guests include the all-new E-Class sedan, S-Class flagship sedan, SL roadster, CLK coupe, and M-Class and G-500 sports utility vehicles.
Season I of the Key to Luxury package at The Ritz-Carlton, which launched November 1, 2002 at eight Ritz-Carlton locations: Coconut Grove, Key Biscayne, Palm Beach, Naples, and Naples Golf Resort in Florida; Bachelor Gulch, Colorado; Laguna Niguel and Half Moon Bay, California, will be available until April 30, 2003.
Season II of the Key to Luxury package, from May 1 to September 30, 2003, is available at: Half Moon Bay, Laguna Niguel, San Francisco, and Marina del Rey, California; Bachelor Gulch, Colorado; Naples and Amelia Island, Florida; Buckhead and Reynolds Plantation, Georgia; Boston, Massachusetts; and Washington, D.C. Ritz-Carlton properties.
The Key to Luxury package will continue throughout the three-year relationship between Ritz-Carlton and Mercedes, with locations varying on the season and demand for the package.
Many of The Ritz-Carlton guests are Mercedes-Benz owners, said Paul Halata, president and CEO of MBUSA. Through this partnership, we can offer our customers the pleasure and comfort of driving a Mercedes even when they`re away from home. For those guests who do not already own one of our vehicles, we think it will be the way to top off a very enjoyable stay.
This partnership is a perfect fit because both companies` customers share the same high expectation of service and quality, said Simon Cooper, president and chief operating officer of The Ritz-Carlton. We rarely enter into long-term marketing relationships, but in this case, we did not hesitate because of the incredible benefits to both our customers. In addition, select hotel locations will use Mercedes-Benz models for their in-house transportation, such as M-Class sports utility vehicles for the new Ritz-Carlton, Bachelor Gulch ski resort and S-Class luxury sedans at The Ritz-Carlton, Naples, Florida, a Mobil Five-Star/AAA Five Diamond resort.
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