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HomeHotels & LodgingMicrotel Inns & Suites and Hawthorn Suites launch hotel e-directories

Microtel Inns & Suites and Hawthorn Suites launch hotel e-directories

The Microtel Inns & Suites and Hawthorn Suites hotel brands are now featuring fully-downloadable Electronic Desktop Directories that contain a complete listing with details of every Microtel and Hawthorn Suites hotel around the world, according to US Franchise Systems, Inc. (USFS), franchisor of the two chains.

“We are excited to provide our guests with even greater interactivity and the latest technologies to help manage their travel experiences,” said Allison Solomon, Vice President of Electronic Marketing and Distribution for USFS.  “Now, no matter where our guests are traveling or whether they are connected to the Internet or not, they can refer to our handy hotel e-Directory on their laptop or desktop to easily find and book a room.”

According to Debbie Edwards, Business Development Manager for Innovata, which developed the e-Directories, "Our product allows hotels to reflect their same online marketing strategy to off-line users.  Today’s traveler relies on convenience and complete portability, and the hotel e-Directory offers both.  Additionally, the hotels benefit from increased revenue through direct bookings."

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