Study finds 10 percent increase from last year in number of non-skiers taking ski or snowboard vacations with family and friends. The study shows each party tends to agree when it comes to lodging for a ski vacation, with 84 percent of both skiers and snowboarders also preferring vacation rentals.
PARSIPPANY, N.J. – More non-skiers are visiting the slopes this ski season, and they’ve got opinions on where to stay. This year, nearly one in three non-skiers said they join their skiing and snowboarding friends and family on ski vacations, up from one in five last year. Eighty-two percent prefer to stay in a vacation rental when tagging along. These are among the findings of a recent study of more than 9,000 skiers, snowboarders and non-skiers conducted by Wyndham Vacation Rentals, part of the Wyndham Worldwide family of brands.
The study shows each party tends to agree when it comes to lodging for a ski vacation, with 84 percent of both skiers and snowboarders also preferring vacation rentals. This preference has strengthened from last year when 77 percent of skiers and snowboarders reported a preference for vacation rentals.
“Vacation rentals can provide a lot of great benefits for all types of travelers,” said Mary Lynn Clark, president, Wyndham Vacation Rentals North America. “While a non-skier might appreciate being able to relax by the fire or read a book on the couch, skiers can benefit from fueling up after runs in the kitchen or having extra space for gear.”
Other findings show the reasons vacation rentals reign in ski country.
From the convenience of a kitchen to value, space and privacy, see where each type of traveler’s priorities lay when booking a vacation rental property for a ski vacation:
- Skiers and snowboarders crave value. When rating the significance of vacation rental features, skiers and snowboarders place the most importance on value, perhaps to help offset the price of lift tickets or gear rentals. The kitchen remains the second most significant feature from last year’s results, possibly pointing to the cost-saving benefits it allows.
- The larger the group, the more important a kitchen becomes. The appeal of having a kitchen grows as group size gets larger. 75% of groups of two or more find the kitchen very to extremely important, while that number reaches 88% for groups of six or more.
- Non-skiers want their space and privacy. 75% of non-skiers find privacy very to extremely important, compared to 66% of skiers and snowboarders. When it comes to space, 73% of non-skiers find it very to extremely important, compared to 64% of skiers and snowboarders.
*This study was conducted from October 2 – 15, 2015 through an online survey of skiers, snowboarders and non-skiers through Wyndham Vacation Rentals’ database.
Wyndham Vacation Rentals Study
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