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Musement expands into Spanish market

The award winning personal concierge in your pocket opens Barcelona office and grows Spanish team to support rapid expansion.

LONDON – Musement, the award-winning start-up that offers insider concierge knowledge for the best leisure activities, restaurants, bars and hotel experiences in 350 cities across 50 countries worldwide, has opened a new office in Barcelona, Spain to support its rapid expansion in the Spanish market.

Musement’s newly appointed country Manager for Spain, Letizia Stok, a travel industry veteran who has held top roles at Costa Cruises, Bus Turistic, Keytel and Booking.com amongst others, will be leading the company’s expansion in the country, as the popular travel app goes from strength to strength with a year on year growth of +250% in the Spanish region.

Stok comments: “Musement is experiencing phenomenal growth around the world and with the opening of the Spanish office we can concentrate on further developing our business in a market that is already proving a huge success for us. Having a growing presence on the ground in Spain will help us to grow partnerships with local travel agencies and digital publishers, as well as increasing our brand recognition among Spanish users. Our goal is to become the number one partner for all the major tours, activities and events in the region who will be able to take advantage of our growing database of experiential travellers keen to book their activities via our app.”

Musement’s highly curated service helps travellers enjoy the fullest experience possible in a new city with 5* style, while saving precious time when it comes to deciding where to go. The first app of its kind in the world, Musement’s endeavours are the culmination of a rich combination of technology, travel expertise and infrastructure, resulting in a slick, user friendly travel companion for increasingly sophisticated travellers.

Worldwide, Barcelona was the company’s third most popular destination in 2015 and apart from the country’s “usual suspects” including Barcelona and Madrid, Musement has already expanded its offerings to cover Granada, Alicante, Cordoba, Tenerife, Maiorca, Gran Canaria, Malaga and Valencia. It’s rapid expansion plans include over 10 new Spanish cities to be added in the coming months including Lanzarote, Baleari, Cadice, Almeria, Santander, Pamplona and Santiago alongside a host of new attractions and local hidden gems that experienced travellers will enjoy discovering.

Musement’s unique capabilities include the option to cut through a large number of activities on offer and present a user with a personalised list of 3-5 of the best recommendations and real time interaction with highly trained hotel concierges on hand to attend to individual needs. A seamless booking experience across a wide range of verticals also assists users who don’t want to waste time searching a number of different apps to plan their travels, enabling them to book a wide number of activities from one place including sporting events, concerts, exhibitions and even temporary events.

For the Spanish travel industry, Musement’s offering includes an editorially controlled self service booking platform for tours & activities providers to manage their own listings within the app, alongside an easy access control function which lets organisers accept instant bookings on site. Now a fast growing hub for booking APIs, Musement also enables organisers of in-destination activities to add instant booking capabilities. A clever yield management system also lets activity providers to run time based promotions, discounts on advanced bookings or same day unsold inventory price reductions.

Musement’s service is quickly becoming an essential element of the travel booking process for many affiliated companies. The ability to book in-destination activities are available via multiple channels including the newly launched mobile app, online via affiliations, widgets and co branded promotions, as well as offline via an innovative front desk booking intranet for hotels and travel agencies to seamlessly add trips and in-destination activities to their customers’ itineraries.

Claudio Bellinzona, Co Founder & COO of Musement said, “We are absolutely delighted to open our office in the vibrant city of Barcelona. Spaniards from across the country are increasingly enjoying our personal concierge app, which is a direct result of the demands of an ever sophisticated traveller that seeks out authentic, tailor-made experiences and relies on their mobile device for access to information and much more. One element particularly appreciated by our Spanish users is that we are helping to democratise the luxury travel experience. We are confident that the increasingly high demands of Spanish travellers worldwide will be met and exceeded with our app, bringing a world first, 5* concierge service to travellers from all walks of life,” concluded Petazzi.

News Editor - TravelDailyNews Media Network | + Posts

Tatiana is the news coordinator for TravelDailyNews Media Network (traveldailynews.gr, traveldailynews.com and traveldailynews.asia). Her role includes monitoring the hundreds of news sources of TravelDailyNews Media Network and skimming the most important according to our strategy.

She holds a Bachelor's degree in Communication & Mass Media from Panteion University of Political & Social Studies of Athens and she has been editor and editor-in-chief in various economic magazines and newspapers.

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