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The multi award-winning boutique hotel, Naumi, is set to open its second hotel in 2012. This
announcement follows the sale of The Saff by The Royal Peacock Hotel Pte Ltd to the Hind Group for slightly under $42.1 million.
Similar to Naumi Hotel at Seah Street which was retrofitted from the former Metropole Hotel in 2007, the second hotel at Keong Saik Road will also be refurbished to a trendy, upper class development with 79 designer rooms. The hotel, which has yet to be named, will borrow its modern concept from Naumi; but unlike its luxurious and contemporary counterpart, it will offer a trendier vibe to the well-heeled traveler seeking a quality hotel in a quaint location and at affordable rates.
“The Naumi brand appeals to business travellers, couples, families, and various groups across the market; and Chinatown is an immensely popular destination with a rich heritage that appeals to a wide range of market segments. This new addition gives guests the option between our luxury and value brands, providing two distinct and attractive choices within prime locations. We are very pleased to be adding this development to our portfolio," says Mr Gaurang Jhunjhnuwala, Director of Naumi Hotels Pte Ltd.
The total refurbishment is targeted to be finalized in the first quarter of 2012, after legal completion of the acquisition. This will add to the existing number of 40 rooms under Naumi Hotel’s management, bringing it to a total of 119. The group has further expansion plans for more hotels in Singapore and in the region, with key countries such as Australia and Vietnam targeted as the next growth phase.
Theodore is the Co-Founder and Managing Editor of TravelDailyNews Media Network; his responsibilities include business development and planning for TravelDailyNews long-term opportunities.
