LeisureLink’s new eBook identifies three critical elements of change that threaten to disrupt industry incumbents; the “3 C’s” of potential disruption, and outlines strategic options available to PMC’s to take advantage of these trends and successfully evolve with the industry changes.
SALT LAKE CITY, UT – LeisureLink, the global leader in vacation rental technology and distribution, released “The 3C’s eBook: Cost, Complexity and Competition,” a guide to successfully navigating the 3 C’s of industry disruption impacting vacation rental property managers (PMC’s). With the cost of guest acquisition rising, the competitive landscape becoming increasingly crowded, and the increasing complexity of distribution, the eBook addresses the 3C’s that threaten to undermine profitability and efficiencies for PMC’s.
The winds of change are upon the vacation rental industry. Over $6 billion of capital has poured into this once-sleepy industry in the last twelve months, making it one of the hottest categories in travel. With that capital has come new distribution channels, new property management companies, new industry competitors, and new service providers. The collective actions of these new players are changing the industry dramatically, creating both threats and opportunities for incumbent vacation rental property managers. LeisureLink’s new eBook identifies three critical elements of change that threaten to disrupt industry incumbents; the “3 C’s” of potential disruption, and outlines strategic options available to PMC’s to take advantage of these trends and successfully evolve with the industry changes.
The eBook offers insight into:
- Finding a balance between increasing exposure to generate bookings while keeping costs/efforts down using technology and automation
- Growing bookings through effective utilization of third-party distribution channels, dynamic pricing and pooling inventory
- Reducing costs through keyless locks and remote utility control
- Optimizing price to maximize REVPAR and consolidating accounting and collections
- The value of direct bookings and repeat guests – generating three, four, maybe even five direct bookings from every new customer.
“Natural outcomes of conquering the 3 C’s are higher occupancy and ADR, solid owner retention, and operational efficiencies that maximize profit,” explains Julian Castelli, CEO of LeisureLink. “Revenue and market share gains for individual PMC’s depend on dynamic distribution that simplifies operations, while streamlining inventory and rate management.”
The next few years will likely see continued evolution in the vacation rental market, and there are likely to be both winners and losers. Charles Darwin famously observed that it is not the fittest, the fastest nor strongest who survive evolutionary times, but those who display the most adaptability to change to meet the demands of their environment.
Castelli concluded, “Property managers who change their business practices to maximize REVPAR by effectively using new booking channels and who reduce operating costs through the application of new technology offerings will be the winners. Most property managers will not be able to implement these changes on their own. Fortunately, there is a growing number of expert technology and service providers like LeisureLink, designed to address these exact issues available to help property managers adapt and thrive in these exciting times.”
Theodore is the Co-Founder and Managing Editor of TravelDailyNews Media Network; his responsibilities include business development and planning for TravelDailyNews long-term opportunities.
