Implemented by renowned advertising agency Jung von Matt / Limmat, the new image campaign for Movenpick Hotels & Resorts featuring the slogan “Passionately SwissTM” is now used internationally. The key element of the campaign is to communicate typical Swiss values such as quality, reliability and care with a personal touch.
“The Swiss origins of our company are of great strategic significance to us, since they open many doors at the international level and inspire trust in our guests”, says Jean Gabriel Peres, President & CEO of Movenpick Hotels & Resorts. “The Swiss are passionate when it comes to quality. With our slogan “Passionately SwissTM”, we underline this fact in the hotel business even in our international campaign and together with our employees strive to live up to it again and again every day.”
The new image campaign is geared to both corporate and leisure travellers and addresses the needs of modern hotel guests with a dash of humour. Making use of new image worlds, it specifically focuses on the issues of service, gastronomy, meetings and incentives as well as holidays. The central theme of Swissness is underlined by the Swiss flag which connects the key messages in lieu of a plus sign.
“The new advertising campaign reflects our image and our identity in a fresh and modern way. In an international context, it thereby positions Movenpick Hotels & Resorts uniquely as one of the leading Swiss hotel chains”, explains Steven Nikolov, Senior Vice President of Sales & Marketing Movenpick Hotels & Resorts. “We look forward to communicating our market promise to the world in combination with typical Swiss values and to further raising brand awareness in our core markets.”