The agency will spearhead strategic communications efforts for the hotel in North America, an expansion of the brand’s relationship with the agency whose teams in Madrid and Barcelona currently lead communications for the hotel in the Spanish market.
MIAMI, FLA. – Newlink, the internationally recognized consulting firm based in Miami with offices throughout Latin America and Europe, has been named the public relations agency of record for the iconic Majestic Hotel & Spa Barcelona. The agency will spearhead strategic communications efforts for the hotel in North America, an expansion of the brand’s relationship with the agency whose teams in Madrid and Barcelona currently lead communications for the hotel in the Spanish market.
Majestic Hotel & Spa Barcelona is a standout in the world of luxury hotels, with a storied 101-year past that has included notable personalities ranging from politicians to poets. With a privileged location in the heart of Barcelona on Passeig de Gracia and just steps from Sagrada Familia, the five-star 271-room property is home to an unmatched 1,000-piece art collection that includes works by artists such as Antoni Tapies, Eduardo Chillida and Josep Guinovart. A robust gastronomic offering is highlighted by the Majestic Breakfast Experience, recognized as Europe’s Best Breakfast in 2018 by Prix Villegiature. The hotel is also home to the largest suite in Barcelona, a 5,000-square-foot penthouse with three bedrooms, a dining room, customized bar, two panoramic terraces and access to a personal butler and chauffeur.
“We have had a successful relationship with Newlink Spain, previously Globally, who serve as a strategic consultant and communications partner for us in the Spanish market,” said Pascal Billard, general manager of Majestic Hotel & Spa Barcelona. “With Newlink Miami’s results-driven approach to public relations and demonstrated excellence in the tourism industry, we are pleased to be expanding our relationship with the agency and collaborate with the North American team to drive awareness and positioning in the market.”
Newlink Spain began handling media relations efforts for Majestic Hotel & Spa Barcelona in 2015, with services ranging from content creation to event coordination. In 2018, the team successfully supported the hotel’s yearlong centenary initiatives, driving awareness of hotel history and interest among Spanish travelers. In 2019, the agency’s Miami headquarters is committed to building upon momentum generated by the previous year’s anniversary celebrations while further positioning Majestic Hotel & Spa Barcelona as the ideal option for travelers seeking luxury and elegance in the vibrant City of Gaudi.
Newlink’s tourism area of expertise is one of the company’s fastest growing departments. The team ignites transformation for a variety of clients within the travel and tourism sector, ranging from destinations and hotels to airlines, online travel agencies and more. In addition to Majestic Hotel and Spa Barcelona, Newlink’s robust catalogue of tourism clients includes Expedia, The Buenos Aires Tourism Board, LATAM Airlines Group, Bahia Principe Hotels & Resorts, Hotel Xcaret Mexico, among others across the U.S., Latin America and Europe.
Vicky is the co-founder of TravelDailyNews Media Network where she is the Editor-in Chief. She is also responsible for the daily operation and the financial policy. She holds a Bachelor's degree in Tourism Business Administration from the Technical University of Athens and a Master in Business Administration (MBA) from the University of Wales.
She has many years of both academic and industrial experience within the travel industry. She has written/edited numerous articles in various tourism magazines.
