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North Georgia’s renowned Chateau Elan Winery & Resort announces new owner and management

Investing more than $20 million in a comprehensive renovation and refresh, Wheelock and its operating partners will elevate the estate’s 394 exquisite guestrooms, as well as common areas of the resort, including the renowned spa, winery and golf clubhouse.

BRASELTON, GA. – Chateau Elan Winery & Resort, the enchanting 16th century-styled chateau and full-service winery nestled among North Georgia's picturesque foothills, announces its official sale to an affiliate of Greenwich, Connecticut based real estate investment firm, Wheelock Street Capital. Together with the estate's newly appointed luxury management team, HEI Hotels & Resorts, and championship golf and club management by Troon Golf, Wheelock will usher in a new era of luxury and refinement for the iconic resort.

Investing more than $20 million in a comprehensive renovation and refresh, Wheelock and its operating partners will elevate the estate's 394 exquisite guestrooms, as well as common areas of the resort, including the renowned spa, winery and golf clubhouse. The renovation will both enhance Chateau Elan's signature appearance and service to a new level of luxury and sophistication, while honoring the Braselton icon's serene spirit and rich history.  

"We are excited and honored to officially join the Chateau Elan community," commented Patrick Campbell, principal and head of hotel acquisitions at Wheelock Street Capital. "As we begin this new chapter, we look forward to enhancing the resort's product and service offerings, while maintaining the estate's character and charm, to deliver guests an even more unforgettable guest experience than ever before."

"Our town is excited to support the new owners of Chateau Elan and we expect to frame a positive relationship with Wheelock Street Capital as we have enjoyed with Donald and Nancy Panoz. We welcome HEI Hotels & Resorts and Wheelock Capital to the Town of Braselton," said Bill Orr, mayor of Braselton.

"We are very pleased that we are able to pass on the legacy of Chateau Elan Resorts to capable national operators like HEI Hotels & Resorts and Troon Golf, and are confident they will carry on our tradition of the subtle difference of excellence," said Dr. Don Panoz, founder and previous owner of Chateau Elan Winery & Resort.

Located within the bustling Atlanta metro of Braselton, Chateau Elan offers guests traveling for business or leisure a unique destination experience marked by its unmatched luxury, distinguished offerings and amenities. Home to the most awarded winery in the Southeast, seven delectable restaurants, 40,000 sq. ft. of meeting space, a destination spa and 45 holes of championship golf managed by Troon Golf, Chateau Elan invites guests of all preferences to explore and enjoy the property's picturesque land and architecture.

Few golf resorts possess the beauty and variety offered by Chateau Elan, from the rolling Georgia hills, to the serene valley lakes on the Chateau. Led by the pre-eminent leader in golf and club management, Troon Golf provides personalized service and expertise providing extraordinary experiences. Chateau Elan also touts Atlanta metro's only spa destination, complete with 35 treatment rooms and sweeping views of the estate's sparkling lake and canopied trees.

Vicky Karantzavelou
Co-Founder & Chief Editor - TravelDailyNews Media Network | Website

Vicky is the co-founder of TravelDailyNews Media Network where she is the Editor-in Chief. She is also responsible for the daily operation and the financial policy. She holds a Bachelor's degree in Tourism Business Administration from the Technical University of Athens and a Master in Business Administration (MBA) from the University of Wales.

She has many years of both academic and industrial experience within the travel industry. She has written/edited numerous articles in various tourism magazines.

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