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HomeHotels & LodgingOctober US hotel rates in GDSs rise again
Bookings increased by 20.7 percent

October US hotel rates in GDSs rise again

October average daily hotel rates booked through global distribution systems increased 6.5% globally, and a near-record 9.0% outside of North America, and bookings increased by 20.7 percent, Pegasus Solutions reported on Friday.

Pre-holiday travel shopping during October drove global leisure travel revenue to a record high of nearly +15% over 2009. This is great news for an industry worried about what typically slower winter months will look like for travel. Average daily rates (ADR) rose +6.5% globally, and a near-record +9.0% outside of North America.

The real story though is the return of the online shoppers pushing leisure look-to-book ratios to around +60% over 2009. This puts the current ratio at approximately 3,000 looks per 1 book.

“Forward-looking data we’re reporting points to an improved holiday season over last year with booking volumes potentially more than +10% above 2009 with rates more than +5% higher in November and December,” said Mike Kistner, chief executive officer of Pegasus Solutions. “Hotels would do well to take this time to check and re-check their content and systems to make sure they’re ready to catch the coming business and manage the leisure booker’s aggressive shopping habits.”

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Theodore is the Co-Founder and Managing Editor of TravelDailyNews Media Network; his responsibilities include business development and planning for TravelDailyNews long-term opportunities.