Honolulu-based hospitality group represents company milestone with 30,000 hotels now benefiting from data intelligence platform.
LONDON – OTA Insight, the cloud-based data intelligence platform for the hospitality industry, announced a partnership with Outrigger Hotels and Resorts to drive better revenue and distribution decisions for its multi-branded line of hotels, condominiums and vacation resort properties in Hawaii and the Asia-Pacific region. Outrigger Hotels and Resorts turned to OTA Insight's suite of revenue intelligence tools to help understand pricing trends and gain greater insights into their markets throughout the Pacific. The partnership represents a monumental milestone for the company as now, 30,000 hotels worldwide are benefiting from OTA Insight's solutions.
"Not maintaining parity is one of the largest threats to our brand and OTA Insight allows us to efficiently track down rate parity violations. Additionally, we are able to measure parity loss by property, which allows us to hold our revenue leaders accountable across various locations," says Jenna Villalobos, Vice President of Revenue Management, Outrigger Hotels and Resorts.
OTA Insight's customer milestone showcases strong growth to its North American and APAC business divisions. Since entering the market in August 2016, OTA Insight's ability to expand rapidly in this region is a testament to its hard work in creating a simple-to-use, intuitive and interactive platform that customers have quickly embraced.
The addition of Outrigger Hotels & Resorts highlights OTA Insight's ability to have a direct and meaningful impact, early-on. "Although we are still in the early rollout phase, we have already seen gains in being able to diagnose, communicate, and address pricing issues quickly across our properties," adds Villalobos in regards to Outrigger's partnership with OTA Insight.
"Our platform allows hoteliers to focus on the data sets that matter most to achieve their revenue goals," says Gino Engels, Co-founder and CCO of OTA Insight. "We are thrilled Outrigger Hotels and Resorts as well as our other 30,000 customers continue to drive value in our user-friendly revenue management tools, and specifically our parity monitoring capabilities."
OTA Insight provides the tools to make smarter pricing and distribution decisions and enables hoteliers to manage and track all the relevant factors that can impact demand. Through the partnership, hoteliers at Outrigger Hotels and Resorts will have access to a suite of revenue intelligence solutions including OTA Insight's rate intelligence dashboard, parity monitoring, events tracker, and ranking and review analytics.
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