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Oxford Hotel Bend, part of the Oxford Hotel Group, had a prosperous 2010, despite a struggling travel industry. The boutique hotel in Bend, OR, one of the country’s fastest growing travel destinations, uses hotel Internet marketing leader Vizergy for their Website design and marketing. The Website is managed on Vizergy’s Web World Publishing system, a content management system that provides flexibility, instantly updated site content and extensive reporting options.
From the first quarter of 2010 to the end of August of 2010, the property realized an impressive 24:1 ROI from Vizergy’s online marketing. From February to July of 2010, the site had 38,561 visitors and 299,034 page views that resulted in 1,416 direct bookings. The site’s new design helps with conversion rates, but the search engine optimization (SEO) is responsible for driving traffic, as the site ranks on Google, Yahoo! or Bing first page search results for eight targeted keyword phrases.
Oxford Hotel Bend’s site showcases the “eco-chic” atmosphere of the boutique property. It emphasizes the combination of luxurious amenities and outdoor adventure, considering Bend offers fine dining and shopping just minutes away from remote wilderness. Green and brown shades, professional photos and a sleek design give the site a sophisticated, yet natural feel that personifies the property. Calls to action for events, specials, the organic restaurant 10 below and travel shoppers with pets are static throughout the navigation, and the booking engine is prominent on every page.
As a result of Oxford Hotel Bend’s website and marketing, Vizergy won two awards on behalf of the property, including the most prestigious award in the hospitality industry – a gold HSMAI Adrian Award. Vizergy has won nearly 20 Adrians the past four years, including three golds in 2010. The company also won an “Outstanding Website” award for the property from the Web marketing Association’s WebAwards, a premier annual website design and marketing competition.
“We wanted an online presence that capitalizes on the uniqueness of our boutique property, specifically the urban trendiness, situated so close to an outdoor paradise,” says Curt Baney, President of Oxford Hotel Group. “Vizergy has put in place an online marketing platform that allows us to drive traffic and increase conversion rates. We look forward to an even more successful 2011.”
“We were thrilled to add Oxford Hotel Bend to our client portfolio, but the success the property had over the last year is more satisfying,” says Vizergy President & CEO Joe Hyman. “A modern, professionally designed website, with a powerful search engine optimization team backing it up is a combination for success.”
Theodore is the Co-Founder and Managing Editor of TravelDailyNews Media Network; his responsibilities include business development and planning for TravelDailyNews long-term opportunities.
