Sergio Zertuche, Chief Sales and Marketing Office at Palladium Hotel Group
The group’s hotels in the Balearic Islands and Costa del Sol close the summer season in which average occupancy has been around 60%. The UK, as well as the domestic Spanish market, has been essential for the overall successful results. The average prices of previous seasons have been sustained throughout the season, along with the cost of additional services.
Palladium Hotel Group, one of Spain’s leading hospitality companies, is reporting positive results as the season comes to a close for its hotels in the Balearic Islands and Costa del Sol.
The average occupancy rate was 60% in the months of July and August and reached over 70% in specific peak periods. The better-than-expected results leave the group with a positive forecast for the 2022 season.
Despite the season starting later than previous years, it concludes with results exceeding the group’s cautious initial forecasts and leaves behind the effects of 2020, which was deeply impacted by the coronavirus pandemic.
Sergio Zertuche, Chief Sales and Marketing Office at Palladium Hotel Group, comments: “After a slow start, subject to various restrictions and implementation of the necessary health and safety measures, the 2021 season developed in a very positive way and has allowed us to achieve three key objectives to lay a solid foundation for 2022:
Firstly, we were able to reopen the doors of all the company's hotels in Spain; then, we exceeded the initial occupancy forecasts, maintaining the average rates of previous years; finally, we have celebrated new openings including Palladium Hotel Menorca and a new five-star resort under the Grand Palladium Hotels & Resort brand located in Sicily. We’re also delighted to have announced new projects for 2022, such as the opening of TRS Hotel Ibiza".
European markets remain relevant
European inbound markets, particularly the UK, have maintained their relevance throughout the season, despite changing international travel restrictions over the summer. The German and Italian markets have also proved significant as they continue to show a marked interest in the Balearic Islands and the Costa del Sol.
The Spanish market has undoubtedly played a major role in the overall occupancy results throughout the season. Meanwhile, other markets such as the French, Belgian and Dutch, have emerged this season with higher occupancy than previous years.
Safe prolongation of the season
Although a somewhat atypical season in terms of its beginnings, the positive statistics and occupancy ratios have enabled the group to prolong the season until November for some hotels. Grand Palladium Ibiza Resort & Spa and Grand Palladium Palace Resort & Spa, which was also the group’s first hotel to open for the 2021 season in the Balearic Islands, remained open until 7 November.
Hard Rock Hotel Ibiza, located in Playa d'en Bossa, and Palladium Hotel Palmyra, located in San Antonio, stayed open until 1 November, while in mainland Spain, Palladium Hotel Costa del Sol, located in Benalmádena (Malaga), also extended the summer season until 7 November.
Finally, it is important to note that all Palladium Hotel Group hotels follow strict safety and hygiene protocols, which have been certified by SGS, a global leader in inspection, verification, testing and certification, and recognised as a reference for quality and integrity. The application of these measures, together with more emphasis on digitalization, have allowed guests to enjoy a safe and secure season, reaffirming the solid base of trust in line with the company's commitment to its partners and guests.
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She holds a Bachelor's degree in Communication & Mass Media from Panteion University of Political & Social Studies of Athens and she has been editor and editor-in-chief in various economic magazines and newspapers.
