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Spanish hotel chain focuses on ecommerce for future growth

Paradores de Turismo selects RateTiger for channel management

Paradores de Turismo has selected RateTiger’s RTSuite – ChannelManager PRO to help manage its online sales channels and distribution rate strategies, enhance OTA exposure and retrieve business intelligence data on-demand.

RTSuite – ChannelManager PRO has been installed across Paradores de Turismo portfolio to ease the complex and time consuming task of updating and managing rates and availability for multiple third party distribution websites. The hotels will also benefit from allocation alerts that will notify them when inventory is running out on a particular channel and provide insight on how each individual sales channel is performing. The properties will maintain their sales channels using the single interface to have greater control over their revenue management.

The hotel chain will also be able to respond more proactively to market conditions with real-time pricing data generated from multiple websites for various local competitor hotels.

Carlos Abella, General Director of Sales at Paradores de Turismo said "Our hotels had been so far limited to selling across a small number of channels but by installing RTSuite – ChannelManager PRO, we will be able to substantially improve and increase our exposure on more channels. The best way of doing this is through a channel management solution that ensures all rates and inventory allocations are accurate and updated in real-time. This provides rate consistency and supports the management of our revenue strategy."

Co-Founder & Managing Director - Travel Media Applications | Website | + Posts

Theodore is the Co-Founder and Managing Editor of TravelDailyNews Media Network; his responsibilities include business development and planning for TravelDailyNews long-term opportunities.

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