The famed golf resort has seen an immediate impact on guest service levels and F&B revenue with the technology leader’s integrated tablet-based solution.
MIRAMAR BEACH, FLA. – Beachy, a leading provider of next-generation SaaS solutions and services for the country’s leading resorts, announced that Pinehurst Resort has successfully deployed its innovative 5G-supported mobile point-of-sale (POS) solution. Leveraging a powerful 5G-enabled communication platform that integrates with the property’s existing POS software, Beachy’s new tablet-based solution ensures that Pinehurst can provide seamless food and beverage (F&B) service to players on six of its world-class golf courses.
“Beachy’s ability to connect directly to our existing POS and provide an easy-to-use cellular application for our beverage cart attendants is crucial,” said Ed Nickelson, director of information technology for Pinehurst Resort. “Our team members would take Beachy into every inch of the property if they could, because they find it to be such an easy product to use. It has been the most successful implementation on our property in the last five years, if not the last ten.”
Offering the best in golf, spa, tennis, and Southern hospitality for more than 100 years, Pinehurst is home to the renowned No. 2 golf course, a three-time U.S. Open site, and is a three-time winner of Travel + Leisure magazine’s Best Golf Resort in America award.
"All of the transactions on six of our golf courses are going through the Beachy platform," said Nickelson. "It had an almost immediate impact on sales. For us, it's certainly been a game-changer and we're looking at more locations on property to deploy it."
While check sizes are going up and tips are increasing on the six courses, Pinehurst is also seeing an improvement in loss prevention due to a reduction in declined credit cards. Additionally, the property can accept more payment options like Apple Pay, and players can keep tabs open and pay at the end of their round – a significant benefit for beverage cart attendants and players alike.
For Food and Beverage Manager Jessica Cunningham, Beachy has streamlined payroll and significantly decreased the time it takes her to calculate each attendant’s earnings, as it adds tips automatically from their tablets. Additionally, it took her team less than a week of training to learn how to use the solution.
"Attracting and retaining a strong team can be a huge challenge, but the attendants absolutely love using Beachy when they're out on the course," said Cunningham. "They love being able to keep tabs open throughout a full round and have seen an increase in income directly related to Beachy's ease of use and the convenience they are providing to our players."
By using an advanced 5G communication protocol, the Beachy Mobile POS tablet solution provides a consistently more stable and reliable connection and makes it ideal for operations located beyond the reach of a property’s Wi-Fi coverage, such as beaches, pools, golf courses, and outdoor event spaces.
“Our 5G-enabled POS tablets allow properties to expand their F&B sales beyond purchases from stationary terminals, and without the risk of encountering slow or dropped Wi-Fi connections,” said Tim Hansen, senior vice president of business development at Beachy. “We are honored to empower Pinehurst with the technology that allows them to provide exceptional guest service and convenience everywhere on the property, while creating opportunities to maximize revenue and profits.”
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