Launching at Expo Real on October 4, 2016, PAI Hotels by Plateno Group is premiering on the European market, with significant branding and business benefits for hoteliers.
BERLIN, Germany – Plateno Group, one of Asia’s fastest growing hotel companies, continues its expansion in Europe with the launch of PAI Hotels, offering European hoteliers the opportunity to join an international, modern hotel group through an easy rebranding process.
PAI Hotels brings significant benefits to hotels that choose to become part of the brand:
• Attracting more travelers with modern, highly functional rooms and amenities;
• Better occupancy and ROI due to exposure to a large network of travel agents and tour operators;
• Higher attractiveness to Chinese tourists;
• Loyalty membership program with over 80 million members;
• Access to modern technology and distribution platforms that increase brand awareness and lowers distribution costs.
Rebranding as PAI Hotels is easy and affordable, with small conversion rates by industry standards. Hotels may remain open during conversion, meaning the transition does not affect business operations.
PAI Hotels is the second Plateno brand brought to Europe, after 7 Days Premium, which recently announced new hotels in Germany: Berlin, Munich, Leipzig, and Italy: Venice. Two already operating 7 Days Premiums are located in Linz and Salzburg, Austria.
"Most of the hotel brands have certain strict requirements regarding room size, location, hotel size and amenities that make it difficult for owners of existing hotels to join,” said Roland Paar, RVP Plateno Europe. “As nearly 60% of European hotels are still independent, PAI is the perfect, easy to join solution, offering, on top of all the benefits of a big brand, an opening to the Chinese market. Since it’s launch in China in May 2015, there were already opened more than 120 hotels, and 200 deals were signed. Now it’s time for international expansion towards new markets, where Chinese outbound travel plays significant role, and Europe is definitely one of them”, adds Paar.
Hoteliers who do not wish to rebrand as PAI, but are still interested in growing their presence on the Chinese market, can choose Plateno Connect, the Plateno’s signature package of services that gives visibility and promotion on the world’s biggest outbound travel market.
The Plateno Group is one of the most influential and innovative customer-centric companies in Asia with over 3, 700 hotels in 300 destinations, and 80 million loyalty members. 75% of Plateno's customers book directly from Plateno's in-house Central Reservation System.
Plateno has 20 brands that consist of 16 hotel brands, a serviced apartment brand, a cafe brand, an art platform, and an online travel platform. Plateno's hotel brands include, among others, Maison Albar Hotel, H12, Portofino Hotels & Resorts, Lavande Hotel, James Joyce Coffetel, ZMAX HOTELS, Xana Hotelle, 7 Days Premium, 7 Days Inn, IU Hotel, and PAI HOTELS.
On September 18, 2015 Plateno Group, through a strategic investment with Jin Jiang International, created a global hotel group that now ranks Jin Jiang and Plateno as the world's largest top 5 hotel company.
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