The IDeaS Pricing System has been created to offer a simple solution for revenue management to enable busy hotel staff to accurately forecast occupancy, quickly set daily room rates and make better pricing decisions relative to the competition.
LONDON, UK – IDeaS Revenue Solutions, the leading provider of pricing and revenue management software, services and consulting, announced that PPHE Hotel Group is partnering with IDeaS to provide a range of revenue management solutions.
In late 2010, PPHE Hotel Group looked to overhaul its existing revenue management systems in order to enhance productivity across its art’otel and Park Plaza Hotels & Resorts portfolio. The group began discussions with IDeaS on piloting the IDeaS Revenue Management System (RMS) at its flagship Park Plaza Westminster Bridge London property which operates 1019 bedrooms and extensive conference facilities.
The pilot period at Park Plaza Westminster Bridge London lasted 120 days and included the provision of enhanced project management from the IDeaS Solution Success team to ensure that the project would embed IDeaS RMS into the revenue management function enhancing the ability to deliver strong financial results. Based on the success of the pilot, the IDeaS RMS has since been deployed at another five of PPHE Hotel Group’s properties – Park Plaza Victoria Amsterdam, Park Plaza Amsterdam Airport, Park Plaza Victoria London, Park Plaza Riverbank London and art’otel cologne, driving enhanced revenue management across a total of 2,234 rooms.
“The IDeaS RMS delivered increased efficiencies and provided in-depth analysis across the revenue management department at PPHE Hotel Group and I am delighted to now see the product rolled out within a further five of our European properties” said Daniel Coupe, Corporate Director of Revenue EMEA, PPHE Hotel Group.
While city-centre locations and excellent meeting facilities are cornerstones of the PPHE Hotel Group brand for corporate guests, the group’s portfolio also contains a number of smaller properties that attract more transient, leisure business. In late 2012, PPHE Hotel Group turned again to IDeaS for a revenue management solution specifically for these properties and, as a result, became one of the first hotel groups globally to pilot the IDeaS Pricing System at its Park Plaza Sherlock Holmes hotel in London.
The IDeaS Pricing System has been created to offer a simple solution for revenue management to enable busy hotel staff to accurately forecast occupancy, quickly set daily room rates and make better pricing decisions relative to the competition. Coupe explained, “Due to the increased market insight provided by the system’s advanced analytics, Park Plaza Sherlock Holmes London can now potentially identify high demand indicators and look to forecast further in advance than previously able to. We are now looking to roll IDeaS Pricing System out in a further fourteen PPHE Hotel Group properties across Europe.”
Vicky is the co-founder of TravelDailyNews Media Network where she is the Editor-in Chief. She is also responsible for the daily operation and the financial policy. She holds a Bachelor's degree in Tourism Business Administration from the Technical University of Athens and a Master in Business Administration (MBA) from the University of Wales.
She has many years of both academic and industrial experience within the travel industry. She has written/edited numerous articles in various tourism magazines.
