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Premier Cottages has announced the appointment of York-based The Tourism Business as the group’s PR agency, to handle public relations in the UK and Ireland. Premier is the UK’s leading independent association of 4 and 5 star self-catering cottages, and offers a choice of over 880 properties throughout Great Britain and Ireland. The appointment comes at a time when the UK home and incoming tourist markets are enjoying a resurgence in the face of the increased value of the euro in particular, and the cost of holidays abroad.
The Tourism Business has been engaged to raise Premier Cottages’ profile amongst consumer markets and the media, whilst also inputting creativity and marketing ideas to the association’s Board of Directors. Marketing Director Stuart Diplock commented: “We are pleased to have The Tourism Business and its MD, Martin Evans, on board, and will be working with them closely to prepare our PR Plans for 2009/10”. “From a competitive pitch, The Tourism Business was best placed to add value to our marketing plans and to use their 25 years of tourism marketing experience to sharpen our activities and our relationships with journalists and consumers across the UK”.
Premier Cottages joins leading independent hotels, attractions and destinations as clients of The Tourism Business, which has been operating from its base in the centre of York since 1997.