Hotel Tango Mar sparks movement of 16,000+ lodging locations toward Oveedia – PURE taps $30 billion Latin American online travel sales.
LAS VEGAS – Pure Hospitality Solutions, Inc., announced that Oveedia signs its first property Tango Mar Beachfront Boutique Hotel & Villas, in a display of immediate traction for the Central American-Caribbean region specific OTA. This achievement begins the process of securing Pure Hospitality Solution’s piece of Latin America’s expected 2015 and 2016 online travel sales of $29 Billion and $34 Billion, respectively – according to eMarketer, which referenced economic stats published by Barclays Capital. “It also evidences that Oveedia is already being primed as the region’s OTA, even pre-launch,” stated Melvin Pereira, President and CEO of Pure Hospitality Solutions.
Mr. Pereira continued, “Over 16,000 Central American-Caribbean hotels and vacation rentals, such as Tango Mar, may not readily be available on all known, global OTAs. Yet, interestingly enough, Barclays Capital forecasted that Latin America will lead the world in online travel sales growth through 2016. eMarketer had previously estimated that inside of the past 24 months, there would be more than 300 million internet users across Latin America – dwarfing the number of internet users in both North America and Europe for the first time.”
“But here is the rub. The general phrase ‘Latin America’ may not wholly encompass all of the countries of Central America or the Latin speaking countries of the Caribbean; certainly not Cuba, for obvious reasons. However, it is this part of the ‘Americas’, which is rapidly growing with a heavy interest in tourism, real estate development and capital injections for economic growth in service and industry. As Oveedia signs its first property, PURE is proving to be well positioned, to be amongst the first to leverage this region’s accelerated growth.”
Mr. Pereira continued, “Tango Mar has sparked a major movement for refuge on Oveedia’s travel hub for this region’s [Central American & Caribbean] underserved hoteliers like Tango Mar. Now that we officially have the first property exclusively under the Oveedia OTA, PURE’s initial order of business – in this instance – will be to introduce new travelers to the beauty of Tango Mar and all of its amazing amenities; including its private beach, golf course and much more. Next, will be to do the same for the rest of the region. So, work continues steadily to ensure a timely launch of Oveedia.”
As Oveedia signs its first property, PURE’s management has received a number of correspondences from hoteliers throughout the region. Management indicated that there are several additional potential sign-ons, as other lodging properties in the region are now prepping to join the Oveedia platform.
Mr. Pereira concluded, “Tango Mar was an unsolicited exhibition of interest. It came prior to a formal marketing effort. So, atop of the massive database of properties the Sabre integration will bring, we can clearly see that our primary plan to emerge as a leading OTA travel hub in the Central American-Caribbean region, generating a significant flow of sales over the next 18 months, is certainly viable. Based on expert summaries, estimates and financial indicators… Oveedia’s success is very achievable.”
Theodore is the Co-Founder and Managing Editor of TravelDailyNews Media Network; his responsibilities include business development and planning for TravelDailyNews long-term opportunities.
