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Red Lion Hotels signs agreement with VRX

The wholly owned subsidiary, VRX Studios of the VRX Worldwide and Red Lion Hotels Corporation have signed an agreement appointing VRX as the Official Online Visual Content Provider for…

The wholly owned subsidiary, VRX Studios of the VRX Worldwide and Red Lion Hotels Corporation have signed an agreement appointing VRX as the Official Online Visual Content Provider for Red Lion Hotel brand.



Under the agreement, VRX will produce, manage and distribute high quality still images, virtual tours and interactive maps of Red Lion hotel properties across the United States. VRX`s team of professional staff photographers and image editors will create digital images of the room types and amenities offered by each Red Lion hotel. The new content will be used by Red Lion on its websites and in its offline marketing material.



High quality content that you can trust as being accurate and up-to-date is invaluable in the travel industry, commented David MacLaren, President and CEO of VRX. We look forward to creating comprehensive coverage of each Red Lion hotel and adding the images to our archive of Hotel Content. Once created, we will work with Red Lion to ensure their VRX Content is Always Fresh® and widely visible to consumers.



VRX and Red Lion will work together to establish guidelines that clearly represent Red Lion`s upgraded brand standards. In addition, the two companies will work together to promote the use of the new content across Red Lion`s various online distribution channels.



We selected VRX based on their extensive track record and their uncompromising commitment to quality, commented Linda Anderson, Vice President of Marketing for Red Lion. From the start, VRX has worked collaboratively with us to not only understand our requirements but to create a thorough process to achieve our desired results: a library of images that sells our hotel properties well and increased confidence from our distribution channels and consumers in the accuracy of our content.

Theodore Koumelis
Co-Founder & Managing Director - Travel Media Applications | Website

Theodore is the Co-Founder and Managing Editor of TravelDailyNews Media Network; his responsibilities include business development and planning for TravelDailyNews long-term opportunities.

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