Latest News
HomeHotels & LodgingRelay and Atrium Hospitality partner to enhance hotel employee safety
Hospitality solutions

Relay and Atrium Hospitality partner to enhance hotel employee safety

Personal safety devices issued at properties of one of nation’s largest hotel operators.


RALEIGH, N.C. — Relay continues to be the premier choice for hotels and resorts seeking to fulfill the AHLA 5-star Promise to prioritize the safety of hospitality industry employees. Relay has announced that it will provide its highly wearable and highly adaptable associate alert devices to 80 Atrium Hospitality-managed properties across the United States. Alpharetta, Georgia-based Atrium Hospitality is one of the nation’s largest hotel operators and ranked #1 in customer satisfaction among third-party hotel management companies in the J.D. Power 2021 Third-Party Hotel Management Guest Satisfaction Benchmark. 

According to Craig Mason, Chief Executive Officer of Atrium Hospitality, Atrium selected Relay to support innovation in an effort to exceed the requirements of the hotel industry pledge to employee safety. “Innovation is one of Atrium Hospitality’s core values, and we encourage Associates’ creative thinking and the adoption of new approaches to advance performance and well-being. By collaborating with Relay, we have the opportunity to enhance the safety of our dedicated teams across the United States while also continuing to improve on our commitment to deliver exceptional guest experiences,” said Mason. 

Atrium Hospitality represents widely recognized brands like Hilton, Marriott, IHG, and Wyndham. The company operates approximately 21 thousand rooms and 3 million square feet of flexible event space. This agreement will establish Relay’s next-generation, voice-first technology as the alert device partner for the operators of dozens of properties across 28 states. The wearable pocket-size device, weighing less than half a pound, will be made available to management, guest services, housekeeping, maintenance, ground transportation and catering.

"We are proud to support Atrium to deliver best in class employee safety technology, and further leverage Relay to provide streamlined operations and analytics that drive towards the optimal goal of guest experience," said Barbara Sharnak, Vice President, Business Development & Marketing Strategy at Relay. "We're thrilled that partners like Atrium are actualizing the benefits that come from connecting the entirety of a team through a cloud-connected tool designed for frontline workers.”

Relay’s superior technology will provide the mandated safety protections with customized single button alert features, GPS, and 3D-mapping capabilities that allow for accurate distribution of emergency response teams. 

The data, analytics, and mapping capabilities of the devices, and their ability to integrate into sophisticated operations systems are recognized for aiding robust operations in finding operational efficiencies. Relay features include:

  • Accountability & verification: Validates employees responsible for delivery or receiving of goods and services via auto-capture. 
  • Language translation feature with over 15 available languages for team members to use to communicate more effectively internally and externally.
  • Team communications and notifications via pre-recorded messages for the start and end of shifts.
  • Dashboard: GPS and 3D-mapping capabilities allow logistics to better distribute staff quickly via cloud-connected dashboard features. 
Tatiana Rokou

Tatiana is the news coordinator for TravelDailyNews Media Network (, and Her role includes monitoring the hundreds of news sources of TravelDailyNews Media Network and skimming the most important according to our strategy.

She holds a Bachelor's degree in Communication & Mass Media from Panteion University of Political & Social Studies of Athens and she has been editor and editor-in-chief in various economic magazines and newspapers.