New Cloud-based integrated system uses advanced machine learning technology to deliver the most robust set of guest data and intelligence to power direct revenue and personalization.
SAN FRANCISCO – Revinate, the global leader in guest data management and intelligence, launched the hotel industry’s first Guest Data Platform, purpose-built to aggregate, clean and deliver the richest guest profiles for hotels and property groups of all sizes. Drawing from a decade of experience partnering with tens of thousands of hoteliers, Revinate has built the Guest Data Platform to solve the hotel industry’s most pressing need for a clean, robust, single view of the guest. By integrating data from multiple sources, the platform provides hoteliers a holistic view of their guests to deliver insights aimed at increasing direct bookings, profits, and guest satisfaction.
“For decades, technology companies have taken a room-centric approach to hospitality, managing rooms, not guests. We are seeing a tectonic shift to a guest-centric approach and Revinate is delivering the data and intelligence that is transforming the guest experience,” said Marc Heyneker, CEO and Co-Founder of Revinate. “Our Guest Data Platform delivers the cleanest and most robust set of guest data intelligence ever made available to hoteliers. With our groundbreaking technology, hoteliers now have access to unified guest profiles that power unmatched direct revenue performance and personalized guest experiences.”
“Revinate's insights and data have helped us elevate our guests' experiences across all our properties driving more than $54 million in revenue in our first two years,” said Carlie Stevenson, Director of Marketing at Brittain Resorts & Hotels. “Revinate's new Guest Data Platform will help us build more robust guest profiles, creating new opportunities to surprise and delight our guests."
It All Starts with Data
Sitting at the core of the hotel technology ecosystem, the Guest Data Platform ingests data frictionlessly from the industry’s most critical systems. With Revinate, hotels have access to advanced machine learning technology that includes a multi-step process to synthesize, merge, and clean data into one secure rich guest database.
Revinate’s Rich Guest Profiles activate guest-centric communications and get smarter with each new data point received from sources that can include property management systems, point of sale systems, loyalty platforms, and more. The Guest Data Platform capabilities also include lifecycle marketing campaigns (Revinate Marketing) and guest experience management (Revinate Guest Feedback) in one integrated system purpose-built for hospitality
Built For Groups
At the group level, hoteliers have a different set of challenges that must be addressed. Built for groups, Revinate enables cross-property visibility, with the right controls, workflows, and intelligence to tune and optimize the guest experience easily and effectively. Revinate powers reporting for all key stakeholders, including owners, asset managers, regional leaders, general managers and more.
As the global leader in guest data management, Revinate is committed to data security and ensuring customer compliance with all data privacy laws. Hoteliers can easily understand what types of data they have, what uses of data guests have approved and how best to interact with them. These capabilities can help hotels address obligations from regulations such as the General Data Protection Regulation (GDPR) and the California Consumer Privacy Act (CCPA), among others.
Vicky is the co-founder of TravelDailyNews Media Network where she is the Editor-in Chief. She is also responsible for the daily operation and the financial policy. She holds a Bachelor's degree in Tourism Business Administration from the Technical University of Athens and a Master in Business Administration (MBA) from the University of Wales.
She has many years of both academic and industrial experience within the travel industry. She has written/edited numerous articles in various tourism magazines.