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Sabre launches new online hotel booking tool

Sabre Travel Network and Conferma, the corporate hotel booking solutions provider, have launched [email protected], an online hotel booking tool exclusively for UK-based Sabre Connected agents to…

Sabre Travel Network and Conferma, the corporate hotel booking solutions provider, have launched [email protected], an online hotel booking tool exclusively for UK-based Sabre Connected agents to offer to their corporate customers.



The product is branded with the participating agent’s logo and accessed online from the business traveller’s computer. It can either be built into a corporation’s intranet or accessed through a password-protected website. Bookings are fulfilled by the agent and integrated in the traveller’s Sabre PNR (Passenger name Record).



[email protected] is aimed at corporations who do not already use a full-service online corporate booking tool covering air, hotel, car and rail, such as GetThere.



While business travellers are happy to book their air travel within corporate travel policy and through their corporate travel agency, it is estimated by PhocusWright that currently more than 60 percent of corporate bookings are made directly with hotels*.



Reet Wiseman, Sabre Travel Network’s vice-president for the UK and Ireland, said: “By offering [email protected] to their corporate customers, agents can increase the number of corporate hotel bookings they manage and receive additional revenue through transaction fees and commissions.”



Wiseman said Sabre Travel Network was focusing on developing a wide-ranging arsenal of business management and development tools for travel agents.



[email protected] is one example of how we are helping our agency customers to identify and exploit additional revenue streams,” she said.



Paul Raymond, Conferma’s managing director, said: “This innovative approach addresses effectively the issue of executives booking hotels outside company policy and outside the managed travel programme. [email protected] allows Sabre Connected agents to manage hotel bookings quickly, accurately and cost efficiently for their clients. We admire Sabre’s commitment to adding value to their travel agency customers and look forward to extending our working relationship with them.”



Jon Smiles, Advantage Focus Partnership’s technology manager, said: “We can’t wait to get our hands on this product as it will make a real difference to the service we offer our corporate clients. One of the major attractions for us is the opportunity to preference bookings for our own negotiated hotel rates and hotel partners. Congratulations to Sabre for leading the other GDSs in helping agents secure greater non-air revenue.”



*PhocusWright Managing Hospitality Distribution. September 2005

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Theodore is the Co-Founder and Managing Editor of TravelDailyNews Media Network; his responsibilities include business development and planning for TravelDailyNews long-term opportunities.

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