Latest News
HomeRegional NewsEuropeSager Group launch new super-luxury serviced apartnment scheme at Islington Square
Lodging

Sager Group launch new super-luxury serviced apartnment scheme at Islington Square

The Almeida Serviced Apartments scheme is located in Islington Square, a new mixed use development by Sager Group, in association with Cain Hoy.

The new 58,000 sqft Almeida Serviced Apartments scheme by Sager Group, in association with Cain Hoy, will provide 108 apartments and deliver one of the most luxurious and exclusive hospitality offerings in London.

The luxury serviced apartments concept combines the very best of private home living with hotel style amenities. It enables a business traveller, tourist or person staying in London on secondment with a luxurious “home away from home” – with favourable rates for longer stays and hotel style services such as bed/linen change, bed turn down service, apartment clean, fresh flowers and concierge.

As part of the delivery of this scheme, Sager Group is about to start discussions with a leading hospitality and hotel operator based in the Far East in relation to the serviced apartment offering.

The Almeida Serviced Apartments scheme is located in Islington Square, a new mixed use development by Sager Group, in association with Cain Hoy.

Islington Square is the transformation of the former North London Royal Mail centre, just off Upper Street, into a new £400 million 4.5 acre destination for London providing 263 new homes, as well as retail leisure facilities

The new serviced apartment scheme at Islington Square will be located in 8 Esther Anne Place, the iconic Edwardian former Royal Mail sorting office. This grand six storey Edwardian building was originally built in 1904-1906. It was originally designed by architect Jasper Wager, under the auspices of HM King Edward VII’s Public Buildings Department for the Post Master General’s Office

The new serviced apartments will be created behind the retained Edwardian facade. They will be located over four of the upper floors of the building. The baseline scheme has been designed by award winning architects CZWG. The concept allows for the plans and specification to be tailored for the operator. The scheme will provide a selection of highly designed brand specific serviced studio suites and one bedroom apartments. Each with fully fitted kitchens, spacious living/dining area and bedroom suite with luxurious bathroom. The serviced apartments will benefit from the building’s grand proportions, generous ceiling heights and tall Edwardian warehouse windows which overlook Esther Anne Place and its cinema, theatre, gym and retail shoppers. The internal windows will overlook the zen garden located in the large central courtyard. There will be a spacious entrance foyer with concierge desk and seating area for visitors. There will also be an executive lounge for apartment users, with lounge areas, meeting/dining areas and eating/drinks/coffee bar facilities

Residents will have access on their doorstep to the wider leisure, retail and lifestyle facilities in the Islington Square development which include a health club with swimming pool and gymnasium, Lounge Cinema and retail outlets, cafes and restaurants  

Sager Group highlight that the Mayor of London’s office has identified that London has a 20,000 room shortfall in the overnight accommodation sector, which underlines the demand from consumers and potential for growth in the serviced apartment market

Serviced apartments offer an alternative to both hotel accommodation and the shorter-term rental market, as it has the flexibility of a hotel but with favourable rates for longer stays, attracting both a corporate and tourist client base                                                                                     

At present, London lags behind other international centres for serviced apartment facilities, despite it being home to a number of the world’s leading financial institutions and other global headquarters. New York and Hong Kong have 5.2 and 5.3 units per 1,000 business visitors respectively, whereas London has only 1.2 units. The serviced apartments industry is still in its infancy in the UK, with the majority of these found in London. The sector makes up less than 10% of the hotel market and is a fraction of the size of the private rented sector. Since 2009, the serviced apartments industry has boomed, with a growth in the mandated use of serviced apartments by corporate travel buyers for stays of 5-6 days or longer, as often it is a more cost effective alternative to hotels. Work has begun on site and completion of the whole site is expected towards the end of 2017

Giris Rabinovitch, CEO of Sager Group commented, “Islington Square is one of the most prestigious regeneration projects in London, and will provide an exciting new Covent Garden style destination for the capital. The new serviced apartments are perfectly located for business visitors and tourists alike. Serviced apartment users will be well served by public transport and will have use of the health club and cinema facilities at a special discounted rate. We are about to recommence discussions with a serviced apartment provider from the Far East in order to progress the delivery of this prestigious hospitality project.”

News Editor - TravelDailyNews Media Network | + Posts

Tatiana is the news coordinator for TravelDailyNews Media Network (traveldailynews.gr, traveldailynews.com and traveldailynews.asia). Her role includes monitoring the hundreds of news sources of TravelDailyNews Media Network and skimming the most important according to our strategy.

She holds a Bachelor's degree in Communication & Mass Media from Panteion University of Political & Social Studies of Athens and she has been editor and editor-in-chief in various economic magazines and newspapers.

28/03/2024
27/03/2024
26/03/2024
25/03/2024
22/03/2024
21/03/2024