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The modern bride is intent on bringing to life the most creative ideas she can find for her wedding day, and sees customisation as a need rather than a luxury. In order to help these millennial brides plan a custom destination wedding experience that’s distinctly, uniquely theirs, Sandals Resorts is launching ‘Your Wedding. Your Style.’, a destination wedding concept that allows couples to personally style and execute their dream wedding at any one of Sandals’ 14 luxurious Caribbean resorts. With an expanded colour palette, wedding accessories and bespoke experiences, couples can select every aspect of their special day to create their perfect ceremony and reception. The program eliminates the "cookie-cutter" wedding package – couples get the customisation options they crave, resulting in a truly personalised Caribbean wedding experience.
And to help reach brides where they live today – online – Sandals Resorts has created an exclusive Online Destination Wedding Designer. Couples begin by building their profile and selecting their wedding location, one of four Caribbean destinations: Jamaica, The Bahamas, Antigua or Saint Lucia. Using the Sandals Destination Wedding Designer’s interactive tool, they then choose their colour palette from ten distinct shades, including a variety of corals, pinks, blues and greens.
After selecting a palette, couples can easily browse almost 1,000 wedding ideas for flowers, decor, wedding cakes, entertainment, and more. Traditional or tropical? Modern or romantic? Every design style has been included, so couples are sure to find what they’re looking for, down to the last detail.
Curated galleries within the Sandals Destination Wedding Designer cover every facet of the wedding: bouquets and boutonnieres, ceremony details, reception, cakes, specialty dinners and bars, photography and videography packages, and bridal salon appointments for pre-wedding beauty treatments. Brides and grooms can enhance their guests’ experience with a variety of creative decor and entertainment options, including fire dancers, tiki torches, candy buffets and steel drum bands. Best of all, Sandals is offering brides $500 towards the custom wedding they always dreamed of when they stay for six nights.
In order to ensure that couples can create their dream wedding, the Sandals Destination Wedding Designer tool allows them to produce an unlimited number of "custom weddings" so they can decide which combination is ideal for their big day. Each "wedding" is assigned a unique code that the bride can reference when she ultimately books her wedding with her dedicated pre-planning consultant. The tool’s sharing functionality will also let couples send favourite designs and ideas to their parents, bridal party and guests via Pinterest, Facebook, Twitter, and their own wedding website and blog. Even more up-to-the-minute ideas can be found at Sandals Wedding Blog, Love is All You Need, which is updated daily with style ideas, fashion and
beauty advice, celebrity wedding news and lots more.
In addition to offering options to customise their wedding ceremony and reception, Sandals Resorts also offers brides & grooms a multitude of choices to personalise their honeymoon celebration. "At Sandals Resorts, a WeddingMoon is the ultimate celebration of a couple’s romance," says Marsha-Ann Brown, Director of Romance, Sandals Resorts. "Everything during their stay should reflect their taste and style as a couple, from the Love Nest Luxury Suites that were designed especially to offer newlyweds the seclusion they desire, to their own personal butler, who will cater to their every need, be it an indulgent couples spa treatment or a private waterfront candlelit dinner."
Theodore is the Co-Founder and Managing Editor of TravelDailyNews Media Network; his responsibilities include business development and planning for TravelDailyNews long-term opportunities.
