Year-to-date for September 2022, 32% of guests that checked into Selina have been return bookers (defined as any customer who had checked into a Selina in the past), while 62% of Selina guests have claimed they made a friend during their stay.
NEW YORK – Selina, the fast-growing lifestyle and experiential hospitality company targeting millennial and Gen Z travelers whose mission is centered on building meaningful connections, hit an all-time high Net Promoter Score (NPS) of 54 in the month of September. The score is an impressive 17 points higher than the next best performing international hospitality brand and 74% higher than the median of global hotel companies. These results are based on an audit of eight top global companies, including Selina, according to research by Comparably.com comprising data through September 2022.
The data is yet another reflection of the rich community Selina is building with its guests, even as a relatively young hospitality brand. Year-to-date for September 2022, 32% of guests that checked into Selina have been return bookers (defined as any customer who had checked into a Selina in the past), while 62% of Selina guests have claimed they made a friend during their stay.
“Selina is more than a place to stay. It’s a place to meet people from around the world. Every detail of the Selina travel experience is built with the intention to foster connection, and we hear so often how important those friendships are to our guests,” said Steven Ohayon, Selina’s Head of Strategy. “It’s very satisfying to know our guests also feel connected to the brand we’ve built. We will continue to work to earn their recommendation and their return business, while nurturing the sincere connection that has blossomed between the employees of Selina and the travelers of the world.”
First developed by Bain & Company, Inc., NPS is based on the ultimate question, “How likely are you to recommend us to a friend or colleague?” and is considered among the most useful and practical methods for gauging the attitudes of customers.
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She holds a Bachelor's degree in Communication & Mass Media from Panteion University of Political & Social Studies of Athens and she has been editor and editor-in-chief in various economic magazines and newspapers.
