Recent data from 2,400 participating hotels in Europe showed that hotels received an improvement of more than five percentage points travel demand growth for those bookings where payment choice was enabled.
BELLEVUE, WASH. – The Expedia group announced that it has signed more than 40 small and mid-sized brands, representing more than 1,500 hotels, to the Expedia Traveler Preference (ETP) program. These brands from across the US, EMEA and the Caribbean will offer Expedia customers a choice of whether to pay for a room up front (called “Expedia Collect”) or at the time of the stay (called “Hotel Collect”).
Recent data from 2,400 participating hotels in Europe showed that hotels received an improvement of more than five percentage points travel demand growth for those bookings where payment choice was enabled.
“The data shows that the ETP program is driving more demand for participating hotels,” said Melissa Maher, senior vice president of the Global Partner Group at Expedia. “We’ve been getting a lot of nice feedback from our partners who have rolled it out.”
The small and mid-sized hotel brands that will enable ETP bookings are as follows, in alphabetical order:
- Appart’City
- Aramark Conference Centers
- Ayres Hotels
- Barcelo Hotels &Resorts
- Bastion Hotel Groep
- Bluegreen Resorts
- Capella Hotel Group
- Coastal Hotels Group
- Corinthia Hotels & Resorts
- Destination Hotels & Resorts
- Diamond Resorts International
- Evolution Hospitality
- Fattal Hotels
- Four Seasons Hotels and Resorts
- Good Nite Inn
- Great Wolf Lodge
- GuestHouse International Inns, Hotels & Suites
- Hardage Hospitality
- Hotels Balladins
- Iberostar Hotels & Resorts
- Intrawest
- Lindner Hotels & Resorts
- London Premiere Hotels
- Maritim Hotels
- Melia Hotels International
- Movenpick Hotels & Resorts
- Oak Tree Inn
- Pacifica Hotel Company
- Palladium Hotels and Resorts
- Paris-Honotel
- Paris Inn Group
- Park & Suites
- Princess Hotels & Resorts
- Red Lion Hotels
- Reside Etude
- Shell Hospitality Vacations
- Steigenberger Hotels & Resorts
- Timhotel
- Vail Resorts Hospitality
- Viceroy Hotel Group
- Westgate Resorts
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She holds a Bachelor's degree in Communication & Mass Media from Panteion University of Political & Social Studies of Athens and she has been editor and editor-in-chief in various economic magazines and newspapers.
