Being at the forefront of distribution technology, Supranational Hotels is an ideal partner for hotels, resorts and apartments that otherwise could not access the international marketplace.
Hotel representation company, SmartOtels, has formed a strategic international alliance with Supranational Hotels, leading provider of hotel distribution technology. The deal enables SmartOtels to offer membership of Supranational Hotels to hotels and resorts around the world.
“We are delighted to be partnering with SmartOtels to bring cost effective GDS and representation opportunities in destinations for corporate business,” says Catt McLeod, director of business development, Supranational Hotels.
Matthew Brooks, managing director, SmartOtels, says: “Membership of Supranational Hotels provides hotels and resorts the opportunity of competing at an international level, giving them exposure to a global audience through Supranational Hotel’s GDS connectivity, growing network of online travel agents and corporate clients.”
Being at the forefront of distribution technology, Supranational Hotels is an ideal partner for hotels, resorts and apartments that otherwise could not access the international marketplace. For example, the company is piloting a project to translate hotel data on the Pegasus Hotel Content Database into Chinese and is pioneering a connection with the TravelSky network in China, the world’s fifth recognised GDS provider.
“Having worked with Matthew Brooks for many years, we bring our Corporate Business Development in alongside SmartOtels, whose services complement our GDS Representation offering with their sales representation tailored to each hotel, principally targeting the leisure market. With Supranational and SmartOtels working side by side, hotels get the best of both worlds,” says Catt McLeod.
“We feel that this partnership is a good strategic move for hotels and resorts we are connecting with at a time when GDS business, previously written off by some industry commentators, is showing signs of growth, with rising sales and revenues reported by many UK and worldwide agents,” says Mr Brooks, who has been associated with Supranational Hotels for many years.
Launched earlier this year, SmartOtels provides a range of affordable sales representation services for hotels, resorts and destination management companies. Focusing, primarily, although not exclusively on destinations in Asia, the company helps clients to compete against the large chains in major markets such as the UK and Europe. Currently it represents hotels and resorts in Bali, Indonesia and expects to announce further properties shortly.
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