Diner en Blanc International announces Sofitel as Official Luxury Hotel Partner for the 2018 North American events.
PARIS – Sofitel Hotels & Resorts announced that the brand has been named the official luxury hotel partner for Le Diner en Blanc in North America. As the legendary event marks its 30th anniversary in Paris, Sofitel Hotels & Resorts is bringing a new level of luxury to this iconic occasion with the launch of 'Sofitel en Blanc'.
For the first time ever, guests in 6 North American cities will be able to claim a highly coveted ticket to Le Diner en Blanc and skip the carting of white tables, chairs and dinnerware to seek out the extraordinary – Sofitel en Blanc – an exclusive, all-inclusive dining experience fashioned by Sofitel and inspired by the elegance and sophistication of French culture, right in the heart of Le Diner en Blanc.
"Sofitel is proud of its French heritage and of playing the role of an ambassador of modern French luxury around the world. We are honoured to partner with Le Diner en Blanc, an event with an equal passion for sharing the French art de vivre. From the lively atmosphere and sophisticated setting to the inspired cuisine and chic attire, Le Diner en Blanc promises magic and enjoyment for all who attend. We are incredibly excited to be the first Le Diner en Blanc partner to create and offer an exclusive luxury experience within these extraordinary events," said Joao Rocco, Vice President, Luxury Brand Management, Sofitel Brands.
"We are absolutely thrilled to announce Sofitel Hotels & Resorts as the official luxury hotel partner for Le Diner en Blanc in North America. This partnership is a magnifique blend of Le Diner en Blanc's appreciation for refined elegance, design and culinary excellence, and Sofitel's exquisite hotels, sophisticated service and chic contemporary style," said Sandy Safi, co-founder of Diner en Blanc International.
Le Diner en Blanc has become a cultural icon since its inception three decades ago in Paris when Frenchman Franc?ois Pasquier invited a group of friends to an elegant picnic at Bois de Boulogne, asking them to dress in white in order to make it easier to find one another. Since that first dinner, the event has grown to more than 80 cities worldwide, with over 130,000 guests.
Le Diner en Blanc participation is either by personal referrals or by the waitlists. The event location changes annually, and is a closely guarded secret, to be revealed (even to attendees) only as thousands of revellers in white descend for the world's most chic and magical popup picnic.
Available to a very limited number of attendees, the Sofitel en Blanc All-Inclusive Luxury Package includes a welcome champagne toast at Sofitel; luxury transport to a preferred departure point; an elegant tablescape (pre-set; no carrying required); a gourmet menu and selection of fine wines; an evening of revelry & dancing; and a few special surprises. Available in Chicago (August 23, 2018), Los Angeles (September 29, 2018), Montreal (August 16, 2018), New York City (tbc), Philadelphia (August 16, 2018) and Washington D.C. (August 25, 2018), tickets are sold in pairs and pricing varies from city to city.
For attendees who want to stay at Sofitel following Le Diner en Blanc, Sofitel is offering a special event-exclusive rate at 20 percent off and complimentary breakfast.
Also coming soon, Sofitel and Diner en Blanc International will launch the #SofitelenBlanc Sweepstakes, which will be open until December 31, 2018. Participants will have the chance to win a trip for two to Paris or a trip for two to any Sofitel destination in North America.
Angelos is the news editor for TravelDailyNews Media Network (traveldailynews.gr, traveldailynews.com and traveldailynews.asia). His role includes to monitor the hundrends of news sources of TravelDailyNews Media Network and skim the most important according to our strategy.
He currently studies Communication, Media & Culture in Panteion University of Political & Social Studies of Athens.
