GuestCentric’s seamless integration with Siteminder was a decisive factor for the partnership.
SAN DIEGO, CA – GuestCentric, the leading provider of cloud-based digital marketing for hotels, announced that the South Beach Group has chosen GuestCentric as their booking engine provider for all their 15 properties. The new booking engine will enable the South Beach Group hotels to provide guests with a unique shopping experience wherever they may be: online, mobile or social networks.
The South Beach Group boasts 15 hotels in the heart of Miami Beach and selected GuestCentric for its market-leading capabilities such as user-friendly booking engine; social marketing tools; mobile optimized booking engine; extensive reporting and analytics; easy-to-use content management system; and especially for its seamless integration with Siteminder.
“GuestCentric was a perfect fit for our needs and we are delighted by its services. Their unique software will help us improve our efficiency and our ability to respond to market demand changes”, said Lauren Koston, Online Image and E-Commerce Director of the South Beach Group. “We couldn’t believe how quickly our free trial was deployed; it took only seven days since our first contact with GuestCentric to having the complete system up and running, integrated with Siteminder and generating direct bookings at one of our properties. Once it was running, we were convinced GuestCentric was the right solution for us ”.
GuestCentric recently opened its San Diego office, their second in the U.S., and the partnership with the South Beach Group reinforces the company’s growth in the North American market and the increasing demand for GuestCentric’s digital marketing software that helps hotels protect their brands, drive direct bookings and connect to their customers on all digital platforms.
“We are very excited to provide the South Beach Group hotels with the best possible booking experience through this partnership,” said Pedro Colaco, CEO of GuestCentric. “With GuestCentric, the South Beach Group will be able to increase their online revenue by converting website and social traffic into direct bookings. They will also be able to run its operations in a more efficient way, saving more time to offer their guests a memorable experience”.
Vicky is the co-founder of TravelDailyNews Media Network where she is the Editor-in Chief. She is also responsible for the daily operation and the financial policy. She holds a Bachelor's degree in Tourism Business Administration from the Technical University of Athens and a Master in Business Administration (MBA) from the University of Wales.
She has many years of both academic and industrial experience within the travel industry. She has written/edited numerous articles in various tourism magazines.
