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Since November 1, 2010 to January 31, 2011, Starwood properties across the Middle East came together to support the cause by collecting plastic caps from bottles used at their hotels and raising funds by selling them to plastic recycling companies in the region. Along with that, hotel associates will also collect caps from their homes and neighbourhoods to contribute to the collection.
"Starwood, our guests and our associates are committed to helping the communities in which we operate and this is evident through the many CSR activities we run globally. This new and unique campaign will benefit the environment and help children in need across the region." said Guido De Wilde, Vice President & Regional Director, Starwood Hotels & Resorts, Middle East.
This is the third major CSR initiative that Starwood Middle East has participated in this year. In August, properties across the region raised funds for Starwood’s "Road to Awareness" campaign. Road to Awareness is a Starwood associate fundraising campaign, which this year alone has raised over US$320,000 to support UNICEF’s ‘Schools for Africa’ project in South Africa. In addition, Starwood hotels throughout the Middle East provided Iftar packages for cab drivers across the region during the Holy Month of Ramadan.
Theodore is the Co-Founder and Managing Editor of TravelDailyNews Media Network; his responsibilities include business development and planning for TravelDailyNews long-term opportunities.
