Aloft Asuncion brings cutting edge style and a vibrant social scene to the buzzing capital.
STAMFORD, CONN. – Starwood Hotels & Resorts Worldwide, Inc. announced the debut of its sizzling Aloft brand in Paraguay – one of Latin America’s fastest-growing and tech-savvy economies – with the opening of Aloft Asuncion. Located in the heart of the city’s financial district, Aloft Asuncion marks the first Aloft hotel in Paraguay and the sixth in Latin America. With seven more properties in the pipeline, Aloft is set to more than double its footprint in Latin America from six to 13 hotels by 2018, with new openings in Mexico, Costa Rica, Colombia, Paraguay, Peru and Uruguay.
The 120-room Aloft Asuncion is sure to transform Paraguay’s hotel landscape with its vibrant atmosphere that brings travelers and locals together in design-forward spaces with a buzzing social scene and tech-savvy mindset. Located in the hotel zone, steps away from shops, restaurants and nightlife, Aloft Asuncion also offers easy access to World Trade Center, the city’s financial hub where multinational corporations have a strong presence.
“Aloft has become our fastest growing brands in Latin America, thanks to its innovative and social approach which has transformed the select service category,” said Jorge Giannattasio, Senior Vice President and Chief of Operations for Starwood in Latin America and the Caribbean. “We are thrilled to open the doors of Aloft Asuncion today and are certain that this will also transform Paraguay’s hotel landscape.”
Aloft Asuncion features a rooftop terrace with 360 degree views of the city and a lively social scene with music and cocktails, and a Splash pool that provides the perfect setting for relaxing and refreshing. Re:Charge, the hotel’s fully equipped gym, allows guests to maintain a healthy routine and recharge. Dining options include Nook, a full service restaurant serving international and local cuisine for lunch and dinner; Re:Fuel grab and go cafe, open 24/7, offering light bites and drinks; as well as WXYZ Bar and REMIX lounge where guests can enjoy a refreshing cocktail and catch the latest up-and-coming music acts as part of the brand’s signature Live At Aloft Hotels music series. It also features Tactic, a unique 600-square foot space for board meetings with state-of-the-art audio visuals and tech-forward features. Fast and free WiFi is available throughout the hotel.
Aloft remains one of the fastest growing brands in hospitality with more than 100 hotels in 16 countries now open. Fueled by accelerating demand in dynamic markets worldwide, Aloft experienced incredible growth momentum in 2015 with a 65% increase in signings over the prior year.
Vicky is the co-founder of TravelDailyNews Media Network where she is the Editor-in Chief. She is also responsible for the daily operation and the financial policy. She holds a Bachelor's degree in Tourism Business Administration from the Technical University of Athens and a Master in Business Administration (MBA) from the University of Wales.
She has many years of both academic and industrial experience within the travel industry. She has written/edited numerous articles in various tourism magazines.
