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Global hospitality giant to debut its eco-chic element brand in Canada

Starwood to reach 60th hotel milestone in Canada

From the Canadian Hotel Investment Conference (CHIC), Starwood Hotels & Resorts Worldwide, Inc. announced it will add two new hotels in Canada and open its 60th hotel in the market later this year. Starwood’s future growth in Canada is being fueled by robust demand for its select service brands Aloft, Element and Four Points by Sheraton, which represent 70% of hotels in development across the country. Starwood also announced the debut of its eco-chic boutique Element brand in Canada with the opening of Element Vancouver Metrotown in 2014.

"Our specialty select brands play to the next generation of travelers in diverse global markets. Canada is no exception," said Brian McGuinness, Senior Vice President of Starwood’s Specialty Select Brands. "Not only has Four Points proved to be a runaway hit in Canada, but Aloft is also picking up its pace of openings, and our green trailblazer Element will offer Canadians a fresh perspective on extended stay lodging."

New Starwood hotels in Canada include the recently opened Sheraton Montreal Airport, Sheraton Red Deer Hotel and Four Points by Sheraton Edmonton Gateway.

"Of our new openings in Canada, two of the three hotels are conversions. The increase in conversion opportunities continues to fuel growth across North America. Owners and developers are motivated to join the powerful Starwood network in order to connect with savvy travelers who actively seek out our brands across the globe," said Paul Sacco, Senior Vice President, North America Development, Starwood Hotels & Resorts Worldwide, Inc. "A particularly attractive conversion play is Four Points by Sheraton, which has experienced a surge in growth following its highly successful, recent revitalization."

Element, Starwood’s Green Trailblazer, to Make Canadian Debut Starwood recently signed a deal to open its first Element hotel in Canada – Element Vancouver Metrotown. The 169-room hotel scheduled to open in early 2014 will be part of a mixed-use development in the dynamic Metrotown district. Element, Starwood’s newest brand, is green by design and inspiring by nature. Element’s energizing, eco-chic environment offers bright public spaces, smart design, and modern touches. Every Element property is also a high-performance building where sustainable practices reduce waste and conserve resources. When it launched in 2008, Element made history by becoming the first major hotel brand to mandate that all its properties pursue the US Green Building Council’s Leadership in Energy and Environmental Design (LEED) certification for high-performance buildings.

Four Points by Sheraton Brand Powers Ahead in Canada
Four Points by Sheraton Edmonton Gateway opens later this year, on the heels of last year’s opening of Four Points by Sheraton Niagara Falls Fallsview and Four Points Calgary Airport. Offering 154 rooms, it will be the second Four Points in Edmonton and will offer a prime location between both the airport and downtown. This opening will increase Four Points’ total portfolio in Canada to 24 hotels – more than any other Starwood brand. Four Points opened its 150th hotel in 2010, solidifying its place as the third-largest brand with the second-biggest global pipeline in Starwood. At Four Points, guests travel the way they way they like with genuine service and modern style, giving travelers everything they need to be comfortable and productive on the road.

Two New Aloft Hotels Poised to Open in Canada
Following its global debut in Canada with the opening of Aloft Montreal in 2008, Starwood’s sizzling, style-at-a-steal Aloft brand is now set to open two more hotels in Canada – Aloft Vaughan Mills, just north of Toronto, and the recently signed Aloft Calgary University. Walking distance to the University of Calgary, the Aloft Calgary University will be just 15 minutes from the restaurants, nightclubs and numerous live music venues of downtown Calgary, and less than an hour from the Rocky Mountains. Offering urban-influenced, modern, open, and vibrant design at an affordable price point, Aloft has enjoyed the fastest ramp-up in hospitality-industry history.

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