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PKF

Steady Easter season for UK hotels could mean good times ahead

March saw a relatively flat performance from the UK hotel industry this year, but taking into account the Easter period

March saw a relatively flat performance from the UK hotel industry this year, but taking into account the Easter period , the industry showed it was keeping up the momentum seen in previous months, according to the latest figures from PKF hotel consultancy services.

PKF`s report, published today, shows almost static performance levels in March. Occupancy in London fell 0.8% to 77.1%, whilst average room rate was up 0.9% to £101.15, leaving rooms yield up 0.1% at £78.00.

Outside London the picture was similar, with occupancy down 4.1% to 68.5% and average room rate up 0.9% to £64.22. Rooms yield fell 3.2% to £43.97.

Robert Barnard, partner for hotel consultancy services at PKF, said: “March and April can be difficult months depending on where the Easter holiday falls. This bank holiday weekend, coupled with school holidays, can have a downward effect on performances in many areas, in particular commercial markets. These figures show that performances pretty much held steady in the capital and dropped only a little in the regions against a strong background in 2004. As Easter fell in April 2004, for the industry to have virtually held on to its position during March even with the Easter break, means hoteliers are actually doing very well. So we are now expecting to see a strong April 2005.”

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